Apply on Employer Site

Nissan Motor Corporation · 1 day ago

Sr. Connections Strategist

Los Angeles, CA

Full-time

Hybrid

Mid, Senior Level

$95K/yr - $125K/yr

3+ years exp

TBWA\Chiat\Day is seeking a Senior Connections Strategist who will develop innovative strategies for connecting with audiences. The role involves guiding creative deliverables, providing timely insights on media tactics, and collaborating with cross-functional teams to ensure effective communication strategies.

AutomotiveCustomer ServiceManufacturingSalesTransportation

Responsibilities

Build insightful Connections strategies: You bring innovative, fresh Connections thinking to our Creative and Strategy teams

Guide creative: You recommend the best set of creative deliverables to fulfill objectives, adjusted to budgets, time and resource limitations

Provide POVs in a quick, efficient manner: You are not intimidated by developing time-sensitive POVs on media and marketing tactics, in collaboration with cross-functional teams and partner agencies

Distill information into key themes and takeaways: You are comfortable using 3rd party research tools and able to refine complex information and data into key takeaways and/or compelling hypotheses

Actively contribute and bring your voice to the table: You are leading and contributing to team brainstorms and workshops

Qualification

Media planning experienceResearch tools proficiencyCreative brief developmentPaid Channels understandingCollaboration with agenciesClient communicationPassion for pop cultureInterpersonal skillsOrganizational skillsWritten communication

Required

3+ years of experience in media planning or communications planning for at least 2 of the following categories: Entertainment, Food/Beverage/CPG, Finance, B2B, Tech, Travel, Healthcare, Home Improvement

Ability to independently utilize research tools, including Commspoint, Pathmatics, Nielsen AdIntel, Simmons, GWI

Track record of driving compelling creative output, developing sharp, focused briefs and strategic frameworks for different needs and across channels, and collaborating with creatives to get it done

Excellent interpersonal, organizational, and written communication skills. Ability to write clear POV's, client-ready communication, and presentations. Experience working with clients and partner agencies

Strong understanding of Paid Channels. You are articulate in all Paid Channels, including Paid Social, Paid Search, Programmatic, Partnerships, SEO, and Traditional Channels. Experience with Performance or Acquisition Marketing is desired but not essential

Ability to collaborate with multiple IAT agencies, publishers, and across internal departments. Preferred experience leading and/or collaborating with 3+ IAT agencies simultaneously. ("and their multiple clients")

An advertising, marketing, media and creative enthusiast with a passion for pop culture and data

All hires must be located in or willing to relocate to Los Angeles to work from our offices hybrid three days a week