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DOROT · 3 months ago

Manager, Digital Content and Storytelling

New York, NY

Full-time

Hybrid

Mid Level

$65K/yr - $80K/yr

3+ years exp

DOROT is a nonprofit organization dedicated to enhancing the lives of older adults through innovative programs. The Manager, Digital Content and Storytelling will develop strategies and content to increase the engagement and influence of DOROT's social media channels while creating compelling stories that illustrate the organization's impact.

CharityElderlyNon Profit

Work & Life Balance

Responsibilities

Develop strategic ideas, content, and campaigns that deepen engagement with our existing communities while growing and engaging key new audiences

Regularly update DOROT’s social media channels

Monitor DOROT events and plan attendance at selected activities to take photos and/or video, secure quotes, and create social content, following up as appropriate to expand on or repurpose content for other platforms

Own and update our social media calendar and collaborate with Marcom director and team to conduct long-range planning

Build online relationships with influential organizations and colleagues to advance DOROT’s standing as a leader in aging services, combatting social isolation, and fostering intergenerational connections

Engage with and cultivate DOROT’s social media communities, monitoring conversations and responding in a timely manner

Track analytics and create and present regular reports on social media metrics, using them to continually update and inform strategies

Collaborate with Director of Marcom as well as colleagues in Marcom and Development and our digital marketing consultant to identify the types and timing of stories needed to illustrate DOROT’s work and impact

Serve as primary collector and creator of storytelling content, with regular contributions from members of the Marcom and Development teams

Create and update an annual editorial calendar and oversee content creation by contributors to ensure that goals and deadlines are met

Develop content with an eye toward repurposing it across digital media—website, email, social—as well as print, in alignment with editorial calendar and marketing goals

Write and edit blog posts and news stories for the website and for DOROT’s print newsletter; create and edit videos for cross-channel use; take photos; create ads and flyers as needed using graphic design tools

Interview DOROT constituents, donors, and staff, and do research as needed, as part of identifying and developing stories

Stay knowledgeable and up to date on DOROT events, programs, and initiatives in order to identify potential story content and ensure that the Marcom team is covering issues as needed

Collect, organize, and save stories/potential stories and quotes for use by the entire Advancement team

Qualification

Nonprofit communicationsSocial media managementContent creationStorytellingVideo editingAdobe Creative SuiteCopywritingDigital analyticsEditorial calendarsEagerness to learnCollaborationProject managementFlexibility

Required

At least three years of experience in marketing and communications, ideally in the nonprofit field, with demonstrated success managing social media platforms and creating content that tells stories about people and impact

Up-to-date knowledge of best practices and creative strategies on leading social media platforms, including Facebook, Instagram and LinkedIn, as well as fluency in the use of video editing tools, Hootsuite, Canva, and photography for public use

The ability to use Adobe Creative Suite is a plus

A proven track record of growing and engaging social media audiences and of developing creative and impactful multi-media campaigns

Excellent copywriting skills and an understanding of marketing communications and how to adapt tone and style for varied platforms and audiences

Strong storytelling and interviewing skills including the ability to blend quotes, comments, description, and background information into cohesive stories that engage audiences

Experience creating editorial calendars as well as compiling and presenting digital analytics

An exceptional ability to collaborate and communicate positively with colleagues, both on your team and across departments, and a flexible, solutions-oriented approach to working with others

An ability to manage multiple projects, priorities, and deadlines

Comfort wearing many hats and supporting areas outside your formal role when needed

Eagerness and ability to acquire new skills, including learning new digital platforms and technologies and developing new areas of expertise related to your work

Availability to work approximately 8 Sundays and/or work nights per year for programs or events to take photos, conduct interviews, and collect stories

Benefits

Generous time off. DOROT offers 20 days of vacation per year, 10 paid Federal holidays and up to as many as 13 paid Jewish holidays, as well as early office closures on Fridays. We also provide fully paid Parental Leave and other generous Leave policies.

Healthcare benefits. Medical, vision, dental, short-term disability, life insurance, and more. We offer a choice of benefits to ensure that you and your family are taken care of.

Support to plan for your future. You will be eligible for a discretionary 403(b) contribution after your 2nd anniversary with the opportunity for increasing contributions over your tenure.