Covera Health · 3 months ago
VP, Commercial (Employers & Brokers)
United States
Full-time
Onsite
Director/Executive
$175K/yr - $225K/yr
10+ years expCovera Health is committed to improving healthcare quality and patient outcomes through innovative solutions. They are looking for a VP of Commercial to lead go-to-market strategies and drive partnerships with employers and brokers, while overseeing sales initiatives to expand their market presence.
Artificial Intelligence (AI)Employee BenefitsHealth Care
Responsibilities
Develop and execute a cohesive go-to-market strategy for the employer/broker verticals in partnership with the leadership team, aligned with Covera's broader organizational goals
Define structured pipeline & process in partnership with the ELT and Commercial leadership team, aligned with Covera's commercial goals
Define and refine commercial models, including pricing strategy and value-based reimbursement frameworks
Work closely with the product team to translate market feedback into scalable solutions
Oversee the prospecting function - guide and direct all top of funnel activity
Help shape and build marketing collateral to support high-impact narratives and outreach materials
Operate as a trusted partner to the CEO, supporting the design and execution of Covera’s highest-profile GTM initiatives
Lead strategic partnership development with external stakeholders, including major employers, healthcare providers, and third-party administrators
Structure and negotiate complex partnerships and vendor agreements
Personally build top-of-funnel activity through prospecting, cold outreach, and direct engagement with employers and healthcare organizations
Own the full sales cycle — from first contact through closing — to drive revenue and expand Covera’s client base
Play an active role in further building the Covera team by joining interview panels and contributing to cross-company projects after onboarding
Qualification
Required
10+ years of progressive leadership experience in go-to-market, business development, or commercial strategy, within healthcare, benefits, or digital health
Deep understanding of employer benefits ecosystem, including brokers, TPAs, payers, and large self-insured employers. Familiarity with value-based care and reimbursement frameworks strongly preferred
Proven track record of building and closing complex, multi-stakeholder enterprise deals from prospecting through contract execution. History of quota-carrying success
Demonstrated ability to design and execute GTM strategies from scratch in fast-scaling or ambiguous environments
Strong executive presence and ability to influence C-suite stakeholders, partners, and internal teams
Skilled at building repeatable processes for pipeline management, forecasting, and cross-functional execution
Experience working closely with product, marketing, and clinical teams to translate market insights into scalable offerings
Exceptional written and verbal communication skills with the ability to craft and deliver compelling narratives
Willingness and ability to travel as needed (average 25–50%, with some periods higher)
Benefits
Comprehensive medical plans - choose from three plans, including one with 100% of premiums covered for you and your dependents
Vision & Dental
Flexible Time Off - take the time you need, when you need it
Covera Fridays - once a month, Covera takes a fully paid day off to unplug and recharge
401(k) Retirement Plan
Annual Professional Development Stipend to invest in courses, books, or any other professional development related activity
Annual Wellness stipend for fitness, mental health or other wellness expenses
Company
Covera Health
Covera Health is an AI-enabled diagnostic technology company focused on radiology performance and impact.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$84.88MKey Investors
Insight Partners
2023-11-01Series C· $25M
2021-08-23Series C· $27.88M
2020-01-09Series B· $23.5M
Leadership Team
Ron Vianu
Founder and CEO
Raz Winiarsky
Co-Founder
Recent News
Morningstar.com
2026-01-07
2025-11-05
Company data provided by crunchbase