Lyft · 1 week ago
Senior Product Manager, Growth - Lyft Ads
New York, NY
Full-time
Hybrid
Senior Level
$148K/yr - $185K/yr
5+ years expLyft is building the world's largest mobility advertising network, connecting brands with millions of consumers throughout their transportation journeys. They are seeking a Senior Product Manager to identify and unlock new growth opportunities within the Lyft ecosystem, focusing on developing innovative advertising products and driving revenue growth.
AppsMobile AppsRide SharingSoftwareTaxi ServiceTransportation
Responsibilities
Pioneer new advertising opportunities by analyzing Lyft's ecosystem to identify untapped monetization potential, developing data-driven hypotheses for greenfield ad products, and transforming emerging patterns into actionable growth strategies
Lead through experimentation by designing and executing rapid testing frameworks to validate/disprove hypotheses, building MVPs and prototypes to test advertiser demand and user acceptance, and iterating quickly based on learnings to find product-market fit. Increase experimentation velocity by translating a wide range of use cases into reusable, extensible solutions and scalable deployment workflows
Drive revenue growth by developing full-stack advertising products from ideation through launch and optimization, setting aggressive growth targets and success metrics aligned with Lyft Media's vision, and optimizing yield and advertiser ROI through continuous product improvements
Build alignment across complex stakeholders including engineering, data science, sales, marketing, and advertiser operations teams, while clearly communicating experiments, learnings, and strategic pivots to leadership
Own end-to-end product delivery from opportunity identification through development, launch, growth, and maintenance, ensuring seamless integration with existing Lyft Media platform capabilities
Champion advertiser outcomes by deeply understanding advertiser needs across different verticals and use cases, developing products that deliver measurable business results and ROI, and establishing feedback loops to continuously improve advertiser satisfaction
Qualification
Required
Strong experience in digital advertising Product Management: 5+ years in product management with demonstrated success launching 0-to-1 products in fast-paced, ambiguous environments, with a strong preference for advertising products
Growth mindset and experimentation expertise: Proven track record of using data, A/B testing, and rapid iteration to drive product growth and revenue. Experience with growth metrics, funnel optimization, and monetization strategies
Strong analytical capabilities: Advanced skills in data analysis, SQL, and experimentation frameworks. Ability to translate complex data into actionable insights and product strategies
Entrepreneurial drive: Natural ability to identify opportunities, manage ambiguity, and make things happen with minimal direction. Comfortable operating in uncharted territory with incomplete information
Full-stack product thinking: Experience building products that span multiple technical systems, from front-end experiences to backend infrastructure and data pipelines
Excellent stakeholder management: Proven ability to influence and align cross-functional teams, from engineers to executives, around a shared vision and roadmap. Exceptional skills driving alignment, building trust, and clarifying complexity with stakeholders in other orgs and functions
Customer obsession: Deep empathy for both advertiser needs and user experience, with ability to balance revenue generation with platform health
Strong communication: Exceptional written and verbal communication skills, with ability to present complex ideas simply to diverse audiences
Preferred
Experience in advertising technology, programmatic advertising, or marketplace products
Background in growth product management at consumer tech companies
Benefits
Great medical, dental, and vision insurance options with additional programs available when enrolled
Mental health benefits
Family building benefits
Child care and pet benefits
401(k) plan to help save for your future
In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Subsidized commuter benefits
Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company
Lyft
Lyft is a leading ride-hailing service offering car rentals, bike, and scooter-sharing through its mobile app for convenient transportation.
5001-10000 employees
H1B Sponsorship
Lyft has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (137)
2024 (100)
2023 (132)
2022 (287)
2021 (266)
2020 (281)
Funding
Current Stage
Public CompanyTotal Funding
$5.76BKey Investors
FidelityMagna InternationalCapitalG
2025-09-03Post Ipo Debt· $450M
2024-02-21Post Ipo Debt· $400M
2021-02-01Post Ipo Equity
Leadership Team
David Risher
Chief Executive Officer
Erin Brewer
Chief Financial Officer
Recent News
Company data provided by crunchbase