Crunch Fitness CR Fitness Holdings, LLC · 4 months ago
Director of Sales-New Club Openings
Atlanta, GA
Full-time
Onsite
Director/ExecutiveCrunch Fitness is one of the fastest-growing brands in the fitness industry, and they are seeking a Director of Sales for New Club Openings to drive the success of new locations. This role involves training teams, executing marketing strategies, and ensuring operational excellence to maximize membership growth.
FitnessPersonal HealthWellness
Responsibilities
Train and develop new club management teams to ensure operational success
Lead the pre-sale process to maximize membership sign-ups before each grand opening. 50% of the role will be in the field with the team generating leads, lead management, and sales
Implement and maintain company policies, procedures, and protocols for consistent performance
Utilize Key Performance Indicators (KPIs) to track pre-sale success and ensure each club meets its launch goals
Inspire, motivate, and lead by example to create a high-energy, results-driven culture
Organize and conduct regional workshops and club-level training for staff
Manage travel schedules, expenses, and logistics related to new club openings
Qualification
Required
Proven leadership experience in a multi-location fitness business
Strong sales and marketing background with a history of driving membership growth
Excellent communication, organizational, and leadership skills
Tech-savvy and able to use digital tools to track performance and manage operations
Self-motivated, competitive, and goal oriented
Strong ability to train, mentor, and inspire teams
Ability to travel up to 100% per month as needed
Benefits
Competitive salary + aggressive earning potential
Medical, Dental, Vision & 401K options
Paid Time Off (PTO)
Life Insurance & Short-Term Disability
FREE Crunch membership + discounted personal training
Career growth in a rapidly expanding company
Ongoing leadership & professional development opportunities
Company
Crunch Fitness CR Fitness Holdings, LLC
CR Fitness Holdings, LLC. is the leading franchisee of Crunch Fitness.
Founded in 1989
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$371.1MKey Investors
Sixth StreetGolub CapitalTrive Capital Holdings
2025-10-22Private Equity· $350M
2025-10-22Debt Financing
2025-04-15Acquired
Leadership Team
Jim Rowley
CEO
Recent News
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2026-01-16
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2026-01-07
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