Toptal · 23 hours ago
Performance Marketing Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expToptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. They are seeking a Performance Marketing Specialist responsible for optimizing paid media and managing aspects of global SEM, paid social, and OLV to acquire quality clients. The role involves generating and executing performance marketing strategies while collaborating with various teams to drive growth.
CopywritingHuman ResourcesProduct DesignSaaSSoftwareSoftware Engineering
No H1B
Responsibilities
Maximize paid media driven revenue by providing Toptal with a steady stream of high-potential prospective clients
Contribute to the development and implementation of a comprehensive marketing strategy aligned with the company’s overall business objectives
Identify new opportunities for brand growth and revenue generation across paid social media, display and other advertising channels, while working with a team to further enhance our SEM efforts
Help Executives, Marketing Strategists, and the Senior Leadership team craft and hit KPIs that relate to their initiatives and OKRs
Assist in building forecasts and projections that relate to the expected ROI on marketing campaigns, traffic, user acquisition, and other areas of marketing that require robust and rigid financial analysis
Work with the Business Analytics and Marketing Strategy teams, extrapolating insights and turning those insights into actionable strategies that the Performance Marketing team can leverage to create marketing initiatives
Ensure the team is maximizing the impact of all performance marketing experiments by maintaining organized playbooks, automated systems, and dashboards that track the states and thresholds related to each experiment
Contribute to the generation of new ideas that push the boundaries of what’s possible within Performance Marketing
Manage all day-to-day operations, including campaign strategy, execution, analysis, and reporting
Constantly ideate new ways to grow and improve channel efficiency in order to build an offering
Ensure Paid Media is running in accordance with industry best practices and maintain immaculate long-term tracking
Generate reports and analyze data to draw out actionable insights from complex data sets using tools like Google Sheets, Excel, Google Data (Looker) Studio
Collaborate with creative and content teams to develop ad copy, visuals, and landing pages that improve CTR and conversion rates
Lead high visibility calls with stakeholders, including analysis, recommendations, performance, and status updates
Assist with building and refining audience strategies across paid social, programmatic, and OLV, leveraging first-party data, lookalike modeling, in-market segments, and contextual targeting to reach high-value users
Design and execute structured A/B and multivariate tests on audiences, creatives, and placements to identify performance drivers and continuously improve campaign efficiency
Create detailed campaign dashboards and recurring reports, highlighting performance by audience segment, platform, and creative. Translate findings into actionable recommendations for scaling and efficiency
Monitor audience performance trends, identify underperforming segments, and reallocate budget toward high-performing cohorts to maximize ROAS and lead generation goals
Put together and deliver tactical presentations that clearly deliver meaningful result data, insights and go forward recommendations
Qualification
Required
Bachelor's degree required
2-4 years of experience in paid media, specifically paid social and OLV (high proficiency), as well as SEM (familiarity)
Expertise with annual Paid Media budgets in excess of $1M/yr
Experience in the end-to-end ideation, implementation, analysis, and promotion of Paid Media growth strategies
You must have the ability and willingness to review, with meticulous attention to detail, all of the final work product that your team creates. This needs to hold true for both analytical and creative work
Demonstrated experience growing revenue at scale via performance marketing, preferably within a B2B technology or services company
Experience with A/B testing strategies
Experience with summarizing results into slide decks
Experience presenting to large teams and executives
Impeccable written and verbal communication skills in English
Experience working with a number of stakeholders, both internal and external, across time zones and geographies
Innate curiosity and willingness to learn, and an obsession with growth performance
This is a remote position that requires a motivated self-starter. No one will monitor your working hours but you will be expected to consistently contribute value and deliver results
Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts
You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do
Benefits
Participation in a 401(k) retirement plan
Medical, dental, and vision health insurance plans
Basic life insurance coverage and short-term and long-term disability coverage
Access to flexible spending, dependent care, and health savings accounts
Access to telehealth virtual doctors
An employee assistance program
Flexible paid time off
Company
Toptal
Toptal is a network of talent in business, design, and technology that enables companies to scale their teams, on demand.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2012-07-01Seed
Leadership Team
Taso Du Val
CEO
Alejandro Rigatuso
Principal Growth Marketing Strategist
Recent News
2026-01-22
Business Wire
2026-01-07
2025-10-25
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