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Mile Marker · 4 months ago

Assistant Planner, Media

New York, NY

Full-time

Hybrid

Entry Level

$45K/yr - $50K/yr

1+ years exp

Mile Marker is a leading media agency focused on growth marketers, offering a wide range of media capabilities. The Assistant Media Planner will support media leadership in planning and managing multi-channel media for clients, analyzing campaign performance, and providing strategic optimizations.

MarketingMedia and Entertainment

Responsibilities

Plan, negotiate, and execute digital media plans

Responsible for managing day-to-day planning and analysis while supporting strong relationships with publishers and partner agencies

Assist in media strategy development for top-tier clients, including gathering research, drafting baseline media plans, and collecting data from partners and vendors

Develop and manage media plans; negotiate and purchase media

Manage the day-to-day implementation and optimization of campaign activities with support from media leadership

Manage campaign authorizations, budgets, and reconciliation process, following standard operating procedures across the agency

Interact daily and maintain rapport with media publishers

Analyze research data and media/marketing information; issue and report information to clients

Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns

Qualification

Media planning/buyingCampaign optimizationData analysisDigital media channelsGoogle WorkspaceMicrosoft OfficeAttention to detailOrganization skillsAdaptability

Required

1-2 years media planning/buying, preferably at an agency

Some hands on experience with any of the following media channels: Digital Display, Digital Video, Paid Social, Programmatic, Linear TV/Radio, and Print

Strong exposure to optimizing campaigns for conversion-focused KPIs including ROAS, ROI, CPA, etc

Bachelor degree in related field or equivalent work experience

Experience with campaign management/ ad serving / trafficking technology (i.e. DCM, and business manager) a plus

Required proficiency and solid working knowledge of Google Workspace and/or Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Experience analyzing data and market research

Ability to organize and prioritize work and deliver with a sense of urgency

Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks

Ability to work autonomously yet seek counsel when necessary

Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail