Principal Designer – Product & Experience jobs in United States
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TEGNA · 5 days ago

Principal Designer – Product & Experience

TEGNA Inc. is a media company that provides trusted local news and services across the United States. The Principal Designer will act as a visionary leader, driving insights and strategies to shape media products and experiences while advocating for user needs and ensuring design consistency across teams.

AdvertisingBroadcastingMarketingMedia and EntertainmentTV

Responsibilities

Work at the highest levels of the organization to support our portfolio of products, services, and platforms across internal and external
Provide the 'Voice of the User' in critical contexts
Create and share ideas on potential new enhancements to meet consumer and creator needs
Facilitate design thinking sessions for cross-functional partners
Understand and partner across Omnichannel teams to ensure communication and experience consistency
Represent the consumer personas and needs during prioritization. Connecting areas of focus and sequencing to user impact and outcomes
When needed, advocate for experience design needs to partner Product teams or 3rd parties
When needed, bring a bias to the teams for Enterprise solutions that support common experience needs
Create customer journey maps, stories, personas, wireframes, UI design, service blueprints and presentations as needed
Lead, mentor, and inspire a team of talented designers, fostering a culture of collaboration, creativity, and continuous improvement
Provide thought leadership and guidance on design best practices, emerging technologies, and industry trends
Serve as a change agent for digital transformation, championing agile ways of thinking and working
Responsible for driving the end-to-end design thinking for a product portfolio or platform, vision, design, and development execution
Ensures delivery of high-value products in alignment with business goals and user experience
Leverages market, product analytics, and customer feedback and data to inform and guide future product/feature design and development
Advocates for end-users, and builds and improves features based on their pain points - strives to make product technology and workflows easy to use
Represents TEGNA in a positive light with external partners and vendors
Quickly builds credibility and partnership with key internal partners and leaders
Demonstrates leadership in effectively aligning business capabilities and customer journeys with technology solutions that optimize end results in a cost-effective way, while having an eye toward the future and scale
Understands and applies current digital technology design, build, and operations capabilities and requirements
Effectively communicates, translates, and actions human-centered design best practices
Utilizes futuristic thinking (ability to see trends and opportunities and to capitalize on them)

Qualification

UI/UX design toolsUser researchDesign thinkingCustomer journey mappingPresentation skillsVisionaryCollaborationMentoringAttention to detail

Required

Undergraduate degree or equivalent experience
7+ years of experience with contemporary UI/UX design tools
Excellent design capabilities and craft for consumer-grade products and experiences
User research experience in facilitation and analysis
Sophisticated presentation skills. You are a storyteller
Ability to present ideas and concepts to the highest levels of the organization
Proven ability to support experience designers in their growth and development
Ability to build and maintain strong working relationships at multiple levels of the organization
Works collaboratively across all consumer domains, business partners
Ability to facilitate effective group/team discussions
Professional and reflects TEGNA values
Visionary
Ability to maintain a keen attention to detail, multitask and work well under pressure
Experience in working across complex products & enterprise capabilities or a family of multiple products

Benefits

TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

Company

Tegna provides local news and services through its television stations and offers marketing solutions for businesses.

Funding

Current Stage
Public Company
Total Funding
unknown
2025-08-19Acquired
1978-01-13IPO

Leadership Team

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Dhanusha Sivajee
CEO
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David Loving
President & General Manager
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Company data provided by crunchbase