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TikTok · 3 days ago

Product Marketing Manager Intern (TikTok Shop Product Marketing) - 2026 Summer (MBA)

United States

Internship

Remote

Intern

$47.50/hr - $47.50/hr

Start in 2026 Spring

TikTok is the leading destination for short-form mobile video, and they are seeking a Product Marketing Manager Intern for the Summer of 2026. This role involves driving go-to-market strategies, collaborating with various teams to enhance product messaging, and managing customer feedback to influence product development.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Drive go-to-market strategies - including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets - across the seller journey to convert, grow, and retain our sellers

Partner with marketing teams to ensure product suite is on-message and maximized across each channel

Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention

Be the Voice of the Customer, by managing input and feedback from various types of users (end-users, merchants, creators, employees)

Partner with Product Management, Design, Data Science and Engineering to identify impactful product opportunities and prioritize efforts

Build research to help influence Product Roadmap: ROI analysis, dependency analysis and other techniques to prioritize the product requirements

Qualification

MBAProduct marketingGrowth marketingLifecycle marketingECommerce experienceMarketing automationA/B testingAnalytical toolsMarketing asset designB2B marketingCross-functional collaboration

Required

Currently pursuing an MBA degree

Able to commit to working for 12 weeks during Summer 2026

Experience in product marketing, growth or lifecycle marketing in eCommerce, social commerce

Experience working with product management, analytics and design to scale products

Experience in growth and lifecycle marketing via email, in-product, content marketing and other owned channels

Ample experience working with and influencing cross-functional partners (marketing, design, copywriting)

Familiarity with marketing automation, A/B testing and analytical tools

Preferred

Industry knowledge of eCommerce

Previous marketing asset design experience

B2B marketing experience

Benefits

Interns have day one access to health insurance

Life insurance

Wellbeing benefits

10 paid holidays per year

Paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year)

Housing allowance

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)