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BoF Careers · 3 months ago

Gap Inc. Manager, Media Analytics

New York, NY

Full-time

Onsite

Mid, Senior Level

$115K/yr - $152K/yr

5+ years exp

Gap Inc. is a company that values individuality and sustainability across its brands. The Manager of Media Analytics will oversee digital advertising reporting and analyses to optimize Paid Social and Video programs, collaborating closely with various teams to ensure effective media management.

Marketing & Advertising

Responsibilities

Execute and oversee day-to-day reporting, measurement, analysis, and optimization efforts for all Paid Social & Video marketing programs across Gap Inc's portfolio of brands. Act as the primary liaison between Media Agency resources and Gap Inc.'s Measurement & Interpretation team, ensuring seamless communication and collaboration

Provide actionable data to inform and evaluate full-funnel media strategies. Ensure that measurement frameworks adequately assess the brand and business value of all marketing tactics

Enable and execute creation and implementation of standardized, repeatable frameworks for reporting, analyzing and tracking media performance through automated tooling. Understand data needs and deliver tailored reporting solutions, including visually appealing and easy-to-understand dashboards that effectively communicate key metrics and performance KPIs

Ensure the accuracy and integrity of data used in reporting and dashboards by implementing robust data validation and quality control processes

Collaborate with the Media Agency and Channel Activation Team to create and manage detailed full funnel testing roadmaps for each channel

Serve as a conduit for insights and learnings between Measurement & Interpretation, Marketing Operations, and Channel teams, ensuring seamless sharing of information

Qualification

Paid media analyticsData analysis toolsPaid social advertisingVideo advertisingExcel data managementCross-functional collaborationEntrepreneurial mindsetCommunication skillsInterpersonal skills

Required

5+ years of marketing experience with at least 3 years in paid media analytics

Proven track record of demonstrating collaborative leadership, team building, and managing individual contributors

Expert level knowledge of paid social and video advertising platforms including Meta, Google/YouTube, Pinterest and TikTok

Proficiency with data analysis and visualization tools (SQL, Adobe Analytics, Tableau, PowerBI)

Demonstrated expertise in creating, managing, and analyzing data using Excel tables, including advanced functions, pivot tables, and data visualization techniques to support reporting needs for various teams

Experienced in measuring and optimizing real-time campaign and creative performance at a brand or agency level

Strong knowledge of media analytics and optimization best practices across channels and throughout the marketing funnel

Experience working in a highly complex, matrixed organization with a proven track record of driving change through cross-functional collaboration

Exceptional communication and interpersonal skills, with the ability to manage relationships effectively at all levels

Possess an entrepreneurial mindset with the ability to navigate ambiguity, continuously improve ways of working, and infuse strategic thinking into your work

Benefits

Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

One of the most competitive Paid Time Off plans in the industry.

Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.

Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.

Employee stock purchase plan.

Medical, dental, vision and life insurance.