Circle · 3 months ago
Senior Director, Industry and Account-Based Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
$220K/yr - $275K/yr
12+ years expCircle is a financial technology company focused on the emerging internet of money. They are seeking a Senior Director to lead their Industry Marketing and Account Based Marketing functions, responsible for developing demand generation plans and positioning initiatives across multiple products and verticals.
BankingBlockchainCryptocurrencyFinancial Services
Responsibilities
Eventual ownership of our global pipeline mix and from a Marketing standpoint, as well as our conversion funnel for our core products, in collaboration with cross-functional teams
Development of deal-specific positioning and collateral in our target industry verticals (not limited to, but beginning with Payments and Banking), that leverage canonical positioning developed by the Product Marketing team (sister organization) to create compelling narratives and educational collateral for our BD team to utilize
Significant stakeholder management within the Revenue organization to understand signals and gain feedback on prospect interactions
Ownership of target account lists across the intersection of products, industries, and geographies, in conjunction with our Revenue Strategy organization
Supervision and strategy around our Account based marketing engagements related to our named account universe, including close interactions with the SDR teams to facilitate appropriate targeting
Monitoring and managing ABM budget allocation in partnership with Performance Marketing & our agency partners
Collaborating with marketing operations to refine tactics and content mix based on campaign activity, outcomes, and identified opportunities
Qualification
Required
12+ years of experience in Account Based Marketing, Demand Generation, Industry marketing, strategic go-to-market, or product/partner marketing, ideally with hands-on execution experience in at least one amongst crypto, payments, banking, or financial infrastructure verticals
5+ years of people management experience, as well as 5+ years of experiences partnering with Sales and Business Development teams
Expertise in B2B campaign & B2B2C design and deployment, message development & results analysis, and reporting
Proven ability to develop clear, differentiated messaging and positioning for complex, technical products
Robust knowledge of how money moves in a global construct
Exceptional collaboration skills and the ability to credibly engage with cross-functional leaders to drive results
High integrity, curiosity, and a proactive approach to leadership in ambiguous environments
Preferred
Understanding of how fintech / crypto infrastructure facilitates the automation and acceleration of money movement, storage, and access
Exceptional time management and project management skills with the ability to multitask and prioritize as needed
Demonstrated success navigating complex business environments and driving efficient and effective execution
Company
Circle
Circle helps businesses and developers utilize stablecoins for payments and online commerce.
1001-5000 employees
H1B Sponsorship
Circle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (41)
2023 (43)
2022 (25)
2021 (4)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$2.44BKey Investors
ARK Investment ManagementCoinbaseAlameda Research
2025-11-19Post Ipo Secondary· $17.7M
2025-08-14Post Ipo Secondary· $1.04B
2025-08-14Post Ipo Equity· $260M
Leadership Team
Jared Favole
Chief of Staff to CEO
Jeremy Allaire
Co-Founder, Chairman and CEO
Recent News
Company data provided by crunchbase