SEM / Paid Search Specialist jobs in United States
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eMed · 4 months ago

SEM / Paid Search Specialist

positionMiami, FL
timeFull-time
remoteOnsite
seniorityMid Level

eMed is seeking an experienced SEM / Paid Search Specialist to enhance their digital advertising strategy across multiple platforms. The role involves leading the execution and optimization of SEM and paid media campaigns to drive measurable results and improve performance metrics.

Communications InfrastructureHealth CareInternetSoftware

Responsibilities

Lead end-to-end strategy, execution, and optimization of SEM and paid media campaigns across Google Ads, YouTube, X, LinkedIn, TikTok, Facebook/ Instagram, and more
Plan, launch, and scale high-impact performance marketing campaigns that drive awareness, leads, and conversion across target audiences (B2B + DTC)
Own keyword strategy, ad copy creation, A/B testing, bid adjustments, budget pacing, and audience segmentation
Monitor and report on core digital advertising KPIs, including CTR, CPC, CAC, ROAS, and LTV, delivering insights and recommendations
Implement and manage robust conversion tracking strategies using Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, and other platform-specific tools
Collaborate with analytics and web teams to ensure accurate tracking, clean attribution, and deep funnel analysis via Google Analytics 4 (GA4)
Stay current on evolving ad policies, algorithm changes, and industry trends to keep eMed on the cutting edge of paid search and social

Qualification

Google AdsLinkedIn AdsFacebook/Instagram AdsTikTok AdsGoogle Analytics 4Conversion tracking toolsSEO principlesCopywritingCreative briefingA/B testingResults-drivenOrganizational skills

Required

Hands-on experience managing high-budget, multi-channel digital ad campaigns
Proven expertise with: Google Ads (Search, Display, YouTube), LinkedIn Ads, Facebook/Instagram via Business Manager, TikTok Ads
Strong knowledge of SEO principles, keyword strategy, and content alignment to support paid + organic synergy
Deep experience with conversion tracking tools, UTM strategies, Google Tag Manager, and cross-channel attribution
Advanced understanding of performance metrics (CTR, ROAS, LTV, bounce rate, etc.) and ability to turn insights into action
Strong command of Google Analytics 4 (GA4) and custom reporting tools
Excellent copywriting, creative briefing, and testing capabilities
Highly organized, results-driven, and comfortable in a fast-paced, growth-focused environment

Preferred

experience in healthcare, telehealth, or wellness sectors

Company

eMed

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eMed provides on-demand, verified care and chronic disease management programs. It is a sub-organization of Merge Healthcare.
dateFounded in 2020
location
Miami, Florida, USA
people-size51-200 employees
web-link
https://www.emed.com

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Aon
2025-08-18Corporate Round
2020-01-01Series Unknown
2004-09-15Acquired

Leadership Team

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Amy Elkins
Chief Operating Officer
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Jim Heising
Advisor
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Recent News

PR Newswire
TOM BRADY NAMED CHIEF WELLNESS OFFICER OF EMED
2026-01-12
PR Newswire
EMED PROVIDES ACCESS TO FDA-APPROVED WEGOVY® PILL THROUGH ITS TRUSTED, CLINICALLY GUIDED MODEL OF CARE
2026-01-06
PR Newswire
eMed Population Health Appoints Dr. Dyan Hes as Chief Medical Officer
2025-10-04
Company data provided by crunchbase