Circle · 4 hours ago
Senior Director, Industry Demand Generation
Greater Boston
Full-time
Hybrid
Lead/Staff, Director/Executive
$220K/yr - $275K/yr
12+ years expCircle is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets and payment applications. The Senior Director will lead Industry Marketing and Account Based Marketing functions, focusing on developing demand generation plans and positioning initiatives across key verticals to drive pre-Sales consideration and pipeline.
BankingBlockchainCryptocurrencyFinancial Services
Responsibilities
Ownership from a Marketing action and outcome standpoint for our global pipeline mix and conversion funnel for our core products
Development of deal-specific positioning and collateral in our target industry verticals (not limited to, but beginning with Payments and Banking verticals). This will leverage canonical positioning developed by the Product Marketing team to create pitch and education-centric narratives
Significant stakeholder interactions with Revenue leadership to understand signals and gain feedback on prospect interactions
Ownership of target account lists across the intersection of products, industries, and geographies, in conjunction with our Revenue Strategy organization
Supervision and strategy around our target account Account based marketing engagements, including interactions with the SDR teams
Managing ABM budget allocation in partnership with Performance Marketing & other peers
Collaborating with marketing operations to refine tactics and content mix based on campaign activity, outcomes, and identified opportunities
Qualification
Required
12+ years of experience in one or more areas across Industry Marketing, Account Based Marketing, Demand Generation, strategic go-to-market, or product/partner marketing
Industry experience in at least one vertical amongst Payments, Banking, Capital Markets, or Financial infrastructure verticals
5+ years of people management experience, as well as 5+ years of experiences partnering with Sales and Business Development teams
Expertise in B2B campaign design and deployment, message development & results analysis, and reporting
Proven ability to develop clear, differentiated messaging and positioning for complex, technical products
Robust knowledge of how money moves in a global construct
High integrity, curiosity, and a proactive approach to leadership in ambiguous environments
Preferred
Understanding of how fintech / crypto infrastructure facilitates the automation and acceleration of money movement, storage, and access
Exceptional time management and project management skills with the ability to multitask and prioritize as needed
Demonstrated success navigating complex business environments and driving efficient and effective execution
Benefits
This position is eligible for day-one PERM sponsorship for qualified candidates
We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Company
Circle
Circle helps businesses and developers utilize stablecoins for payments and online commerce.
1001-5000 employees
H1B Sponsorship
Circle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (29)
2024 (41)
2023 (43)
2022 (25)
2021 (4)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$2.44BKey Investors
ARK Investment ManagementCoinbaseAlameda Research
2025-11-19Post Ipo Secondary· $17.7M
2025-08-14Post Ipo Secondary· $1.04B
2025-08-14Post Ipo Equity· $260M
Leadership Team
Jeremy Allaire
Co-Founder and CEO
Jeremy Fox Geen
Chief Financial Officer
Recent News
2025-12-27
2025-12-27
Company data provided by crunchbase