Zip · 1 day ago
Senior / Lead Product Marketing Manager, New Products
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$170K/yr - $200K/yr
5+ years expZip is a procurement platform that simplifies the buying process for enterprises. The Product Marketing Manager will manage the go-to-market strategy, positioning, and sales enablement programs for Zip’s emerging offerings, collaborating with cross-functional teams to drive product launches and market engagement.
ComplianceEnterprise Resource Planning (ERP)FinanceInformation TechnologyProcurementSoftware
Responsibilities
Collaborate with product management and key executives to define the vision, strategy, and roadmap for Zip’s portfolio of products
Develop narratives and value propositions to effectively target buyers, analysts, press, internal teams, and partners
Partner with internal teams to create compelling content (one-pagers, sales pitches, webinar presentations, blogs, webpages, whitepapers, customer stories, etc.) that generate pipeline and accelerate sales
Deeply understand the competitive landscape and analyze competitors to identify strengths, weaknesses, opportunities, and threats
Collaborate with sales teams to build enablement programs, sales plays, and other critical materials that differentiate our solution
Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement
Identify new market opportunities and inform go-to-market strategies by gathering customer feedback, researching market trends, and understanding the regulatory landscape
Qualification
Required
5+ years of product marketing experience in a fast-paced, B2B SaaS company
Mastery of foundational product marketing skills (messaging & positioning, go-to-market strategy, audience segmentation, sales enablement, content creation, market research, etc.)
Proven track record of building and maintaining strong relationships with product management and other cross-functional teams
Excellent communication, storytelling, and presentation skills (written, verbal, and visual)
Experience extracting insights from data, articulating findings, and influencing stakeholders on strategic proposals
Strong project management skills in order to plan and execute multiple projects simultaneously
An ability to work both independently and collaboratively
Bachelor's degree or higher in a related field of study
Preferred
Experience and/or domain knowledge in the B2B procurement, finance, or workflow management space
Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle
Master's degree or MBA
Benefits
Start-up equity
Full health, vision & dental coverage
Catered lunches & dinners for SF employees
Commuter benefit
Team building events & happy hours
Flexible PTO
Apple equipment plus home office budget
401k plan
Company
Zip
Zip is an intake and procurement orchestration platform that enables users to initiate purchase requests across the enterprise.
501-1000 employees
H1B Sponsorship
Zip has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (9)
2023 (4)
2022 (4)
Funding
Current Stage
Late StageTotal Funding
$371.32MKey Investors
BondY CombinatorY Combinator Continuity Fund
2024-10-21Series D· $190M
2023-05-15Series C· $100M
2022-05-25Series B· $43.3M
Leadership Team
Rujul Zaparde
Co-Founder & CEO
L
Lu Cheng
Co-Founder & CTO
Recent News
Payments Dive
2026-02-07
2026-02-06
Company data provided by crunchbase