Logical Media Group ยท 4 months ago
SEO Strategist (Remote in US)
United States
Full-time
Remote
Mid Level
3+ years expLogical Media Group is a digital marketing company seeking an SEO Strategist. The role involves developing SEO strategies, conducting keyword research, optimizing content, and managing client communications to enhance their digital marketing performance.
AdvertisingInternet of Things
Responsibilities
Keyword research: Use keyword volume, competition data, search intent, and other relevant data points to choose keywords appropriate to client brand/size/industry
Content and on-page optimizations: Optimize meta tags and on-page elements (copy, images, links) to align with best practices and keyword strategy
Tracking & Analytics: Aid in setup and maintenance of Google Analytics and Google Tag Manager tracking
Technical Site Health: Regularly assess the technical health of client sites, communicate findings to the client, and provide recommendations for improvement
Reporting: Outline key insights and takeaways from reports. Effectively articulate results of recommended optimizations and initiatives and formulate next steps accordingly (whether positive or negative)
SEO Strategies: Craft SEO strategies and provide proactive recommendations for clients tailored to their unique goals, strengths, and challenges. Prioritize initiatives by impact and ease of implementation
Deliverable Timelines: Formulate timelines for key deliverables. Delegate and assign deadlines for key deliverables to supporting team members
Cross-Team Communication and Strategy: Work cross-functionally with web, paid, and creative teams to ensure on-time delivery of initiatives and cohesive digital strategy
Account Monitoring: Monitor monthly retainer and project hours to ensure the client receives maximum value for retainer without significantly overspending on hours
Presentation: Present to clients on past performance, strategies, and deliverables
Communication: Communicate with clients via email on technical issues when needed by Account Manager
Strategy Development: Offer strong strategic insights for the client's holistic digital marketing (even if it is outside of our SoW) that are impeding performance (i.e. UX issues, accessibility, etc.)
Continued learning: Keep up-to-date with and proactively research news and trends in SEO, CRO, content, analytics, UX, and organic amazon and share with the team
Business development: Identify opportunities for and pitch clients on up-sells to aid in the growth of SEO business
Team training: Help train SEO coordinators on basic management initiatives and setup tasks
Qualification
Required
Basic knowledge of SEO & Google suite (especially Analytics)
Expertise in technical elements of SEO, such as canonicals, XML sitemaps, robots.txt, and meta robots, schema markup, etc
Understanding of and experience in local search optimization
Understanding of basic HTML as it relates to SEO
Ability to implement foundational SEO recommendations in a Wordpress environment
Excellent analytical, organizational, project management and time management skills
Attention to detail and ability to effectively manage multiple clients and deadlines simultaneously
At least 3 years of experience in SEO
Benefits
Medical, Dental, Vision, and Life insurance
401(k) plus match, to help plan for your future
Paid time off (starting at 15 days, increasing after 2 years), plus paid holidays, paid sick days, and paid personal days
Flexible Fridays
Option to work completely remote
Access to senior management and mentoring opportunities
Casual work environment and dress code
Optional COVID safe company gatherings
Company
Logical Media Group
Logical Media Group is a marketing and advertising company specializing in digital marketing services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Chris O'Neill
Founder and CEO
Company data provided by crunchbase