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Omnicom Media Group · 22 hours ago

Associate Director, Digital Activation

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$100K/yr - $140K/yr

6+ years exp

Omnicom Media Group (OMG) is a global leader in media services, specializing in delivering transformational experiences for clients and consumers. The Associate Director, Digital Activation will oversee and execute digital marketing campaigns, manage a team of experts, and engage with clients to optimize their marketing strategies.

Marketing & Advertising

Responsibilities

Oversee and execute paid social, paid search, and programmatic campaigns through execution, optimization and reporting

Provide strategic direction to build effective plans and tactics that are being optimized towards relevant objectives and KPIs

Manage and lead a growing team of digital channel experts while fostering a culture of continuous learning, ensuring direct team members feel strong leadership support

Engage with clients to build a strong understanding of their lines of business, marketing objectives and goals with an emphasis on paid social, presenting to clients on a regular basis

Manage issuance of campaign performance reports and share results across teams to ensure progress

Ensuring spend forecasting and budgeting for all channel activities are managed effectively and regularly optimized

Facilitate the development and documentation of standard methodologies for improving operational efficiencies within the team and agency

Work closely with other internal departments and account teams to develop fully integrated biddable campaigns

Demonstrate diligence, attention to detail and adherence to best practices throughout the full campaign lifecycle

Qualification

Digital marketingClient relationship managementAnalytical skillsTeam managementDigital media platformsMS OfficeFinancial Services experienceCommunication skillsProblem-solving skillsTime management