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AMN Healthcare · 4 months ago

Sr. Director, Client Experience Marketing

Dallas, TX

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$170K/yr - $202K/yr

15+ years exp

AMN Healthcare is a leading healthcare staffing and total talent solutions company, seeking a Senior Director of Client Experience Marketing to drive revenue growth and enhance client engagement. This role involves overseeing a team and implementing strategies for account-based marketing, leveraging analytics, and ensuring brand consistency.

Health CareOutsourcingRecruiting

Responsibilities

Lead development and execution of strategies that deepen client relationships, increase retention, and expand revenue across AMN’s offerings

Architect and manage ABM programs targeting priority accounts, using insights to accelerate deal cycles, expand client share, and demonstrate clear ROI

Act as a trusted advisor to sales leadership, co-creating go-to-market strategies, aligning campaigns with sales objectives, and strengthening marketing’s role as a growth driver

Recruit, lead, and mentor a team of Client Experience Managers, ensuring they are empowered to deliver account-based campaigns, client engagement programs, and measurable business impact

Leverage CRM systems, intent data, and marketing analytics to improve conversion, optimize pipeline performance, and guide investment decisions

Partner closely with digital teams to align on web experience, digital campaigns, retargeting, and marketing automation strategies that support client engagement

Develop and manage budgets with rigor, ensuring all client experience initiatives deliver strong ROI, pipeline contribution, and profitable growth

Establish scalable operating models and best practices across the Client Experience team, ensuring consistency, accountability, and agility

Champion the use of AI and emerging technologies to personalize client experiences, automate workflows, and unlock efficiency

Partner across marketing, sales, and product to ensure client-facing messaging, case studies, and executive-level thought leadership are differentiated, relevant, and support AMN’s position as a strategic partner

Collaborate with content and insights teams to develop assets tailored for ABM and client engagement initiatives, enabling sales and executive leaders with high-value materials that advance conversations

Ensure all client-facing strategies and campaigns reflect AMN’s brand promise, reinforcing credibility, consistency, and differentiation in the market

Design and oversee regional and national client engagement initiatives that strengthen executive relationships, foster loyalty, and generate measurable results

Qualification

Account-Based MarketingCRM SystemsDigital MarketingFinancial AcumenAIAutomationTeam LeadershipB2B Customer JourneysStrategic DesignThought LeadershipContent Development

Required

Bachelor's degree required

15+ years of progressive marketing leadership experience

At least 7+ years in client marketing, engagement, or Account Based Marketing (ABM) roles

Management experience in client / corporate marketing role or related position

Demonstrated success in building and leading teams of marketing professionals with direct accountability for pipeline, retention, and revenue outcomes

Track record of influencing executive stakeholders and leading enterprise-wide initiatives

Proven ability to drive measurable client growth and retention through account-based marketing

High credibility and influence with sales and executive leadership

Strong knowledge of CRM systems, intent data platforms, and digital marketing

Financial acumen with a track record of delivering ROI on marketing investments

Experienced in building, developing, and scaling high-performing teams

Skilled in strategic go-to-market design, thought leadership, and content-driven engagement

Ability to connect brand strategy with client engagement, ensuring consistency and differentiation across all touchpoints

Ability to leverage AI and automation to advance client engagement

Strong understanding of B2B customer journeys