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Culligan International · 3 hours ago

Head of Marketing, Enterprise Dealer Group

Rosemont, IL

Full-time

Onsite

Director/Executive

$180K/yr - $210K/yr

12+ years exp

Culligan International is a global leader in water treatment solutions, and they are seeking a highly motivated Head of Marketing to lead strategic marketing initiatives for their Enterprise Dealer Group. This role involves developing and executing comprehensive marketing strategies, collaborating with cross-functional teams, and driving customer acquisition and brand growth through omnichannel marketing efforts.

ManufacturingService IndustryWaterWater Purification

Responsibilities

Develop and execute a comprehensive marketing and amplification strategy aligned with Culligan’s Brand Purpose, Mission, and Values to drive business objectives

Partner with leadership, NA marketing teams, and CoE to implement impactful marketing strategies that increase brand penetration, improve customer lifetime value, and build long-term brand loyalty

Lead omnichannel marketing and brand strategy, with a strong emphasis on digital channels to effectively scale Culligan’s growth efforts and drive high-penetration

Leverage market, brand, and competitive insights to inform business decisions and optimize marketing performance

Serve as the "voice of the consumer," ensuring data-driven insights inform communication strategies, targeted campaigns, and consumer journeys

Develop compelling narratives and messaging frameworks to connect with diverse target segments

Align global campaigns with regional/local marketing needs to ensure effective localization and customization

Oversee the marketing mix, integrating paid, organic, and brand strategies with content creation to create cohesive marketing campaigns that drive both short-term and long-term growth

Enhance customer experience at dealerships by crafting messaging that highlights product benefits and strengthens brand positioning

Lead digital marketing efforts to drive customer acquisition, engagement, and retention while optimizing loyalty strategies to maximize lifetime value

Develop and optimize paid search campaigns (Google Ads, Bing Ads, etc.), ensuring efficiency in keyword research, bidding strategies, and ad copy optimization

Lead paid social strategy and execution across platforms (Facebook, Instagram, LinkedIn, TikTok), driving brand awareness, lead generation, and conversion optimization

Implement and refine SEO strategies to enhance organic search rankings, website traffic, and digital visibility

Utilize analytics tools (Google Analytics, SEMrush, etc.) to track performance, analyze trends, and provide actionable insights that inform marketing decisions

Lead, mentor, and develop a high-performing marketing and growth team, fostering a culture of collaboration, innovation, and accountability

Partner cross-functionally with internal teams, external agencies, dealers, and stakeholders to drive strategic alignment and execution

Qualification

Omnichannel marketingDigital marketingSEOMarketing analyticsBrand strategyPaid media campaignsContent marketingCRM systemsTeam developmentAnalytical judgmentLeadershipCommunicationStrategic thinking

Required

Bachelor's degree in marketing, Business, or related field (MBA preferred)

12+ years of marketing experience, with a proven track record in omnichannel marketing, including organic, paid, and earned media across multiple platforms

Strong strategic thinking with the ability to translate business goals into actionable marketing strategies

Hands-on experience managing SEM, CRM, and paid media campaigns (Google Ads, Bing Ads, etc.)

Deep expertise in SEO, content marketing, and organic growth strategies

Proficiency in marketing analytics tools (Google Analytics, Salesforce, Marketing Cloud)

Strong leadership skills with experience managing and mentoring marketing teams

Passion for innovation and staying ahead of marketing trends and technologies