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Crayola · 5 hours ago

Consumer Insights Associate

Easton, PA

Full-time

Onsite

Entry Level

2+ years exp

Crayola is a well-known company that focuses on creating art supplies for children. They are seeking a Consumer Insights Associate to develop and analyze consumer insights from primary research studies to inform marketing and sales strategies across the organization.

ConsumerEnvironmental ConsultingSocial

Responsibilities

Partners with marketing and other cross functional team members, providing insightful learning from consumer research to guide decisions

Conducts primary research with a variety of global audiences, including parents, kids, teachers, principals, and general consumers

Handles simpler and templated research studies independently; partners with manager on more complex studies to gain experience with new research methods and data analysis techniques

Develops survey instruments to meet business/client objectives, including question wording, question type, and survey flow/order

Programs surveys, including skip logic, display logic, quotas, randomization, flow, and implementing translations as needed

Develops analysis plan and analyzes quantitative data sets for insights and implications– testing for statistical significance, developing and analyzing crosstabs to assess differences by segments/subgroups

Manages fielding of quant surveys, including communicating with panel vendor and developing/implementing solutions to any issues that occur

Moderates focus groups, in-depth interviews, shop-a-longs, and other qualitative studies, and summarizes findings & implications

Maintains Advisory Panel database and manages recruiting for qualitative studies

Learns the Crayola business and keeps current with trends and news related to competition, consumers, education, government and their impact on Crayola

Qualification

Marketing researchSurvey programmingData analysisQualitative researchAI tools usageOrganizational skillsCommunication skillsPresentation skillsTeamworkIndependent work