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Razorfish · 4 hours ago

Social Content and Engagement Strategist

New York, NY

Full-time

Hybrid

Senior Level

5+ years exp

Razorfish is a leading marketing agency known for its digital expertise. They are seeking a Social Media Content Creator & Strategist who will create bold and relevant content for a major retail brand, focusing on social-first strategies across platforms like TikTok and Instagram.

AdvertisingInternetSearch EngineWeb Design

Responsibilities

On-Camera Hosting: You will be the face and voice of a major fashion brand. Must be comfortable stepping in front of the camera as a brand personality. You’ll be the face of videos, delivering trend-based or style-led content with confidence and charm

Video Creation & Editing: Capture, edit, and produce original video content. Contribute to all phases of production, including filming, editing, color correction, and sound design

Trend Spotting & Ideation: Stay ahead of fashion, beauty, and cultural trends. Monitor creator content, hashtags, and seasonal shifts to spark ideas that resonate with the retail brand’s audience

Content Creation: Collaborate with the creative, social, and marketing teams to produce thumb-stopping high-fidelity content, prioritizing short-form video for TikTok, Instagram Reels, and Stories

Social Strategy: Develop organic and paid social strategies, and lead content planning across social channels. This includes the developing monthly, tentpole and ad-hoc content briefs

Creative Execution: Define and develop branded style templates for social media assets, ensuring a cohesive look across all platforms

Community Engagement: Actively engage with followers across platforms, replying to comments, amplifying creator content, and building meaningful relationships that reflect the brand’s personality and values

Innovative Thinking: You speak the language of the internet. You know how to remix a trend in a way that’s authentic to the brand, and can bring fresh ideas that stand out in a crowded feed

Qualification

Content ExpertisePlatform SavvyCreative Tools MasteryRetail & Style KnowledgeVideo Editing SkillsAudience-First MindsetCommunication SkillsTime Management

Required

5+ years in a creator, influencer, or brand content role (in-house or agency)

A portfolio or active feed showcasing short-form, trend-driven video work (especially in fashion, beauty, or lifestyle). Must submit content along with application

Expert understanding of all major social platforms, their formats and their features - especially TikTok and Instagram

Experience publishing content flawlessly and managing complex content calendars

Ability to use insights and data to inform content planning, content mix and post timing

Strong video editing and graphic design skills (CapCut, Adobe Premiere, Photoshop, Illustrator)

Content Expertise: A strong aesthetic sense. You know what looks good in-feed, on Reels, and across Stories—and how to tailor it for each platform

Platform Savvy: In-depth knowledge of TikTok, Instagram, Facebook, and YouTube content strategies and styles, with a focus on short-form video. You are someone who lives on the For You Page and loves creating content that engages, entertains, and inspires

Creative Tools Mastery: Expertise in editing tools (e.g., Adobe Premiere, Final Cut Pro, CapCut) and familiarity with production equipment (e.g., ring lights, tripods, backdrops)

Audience-First Mindset: You see comments as content opportunities. Whether it's answering a question, reacting with a wink, or turning fan love into a post, you know how to foster authentic dialogue that deepens brand connection

Communication Skills: Excellent verbal and written communication skills to clearly articulate creative direction and workflows

Retail & Style Knowledge: Whether you're styling a flat lay, covering a store opening, or testing a new product, you understand how to connect fashion and beauty to real people's lives

Time Management: Ability to juggle multiple tasks, meet tight deadlines, and adapt quickly in a fast-paced environment