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Rochester Regional Health · 4 months ago

Web Specialist

Rochester, NY

Full-time

Onsite

Mid Level

$68K/yr - $85K/yr

Rochester Regional Health is seeking a Web Specialist to manage content across their various websites and digital platforms. The role involves creating and optimizing content, ensuring compliance with brand and accessibility standards, and collaborating with the Marketing and Communications teams to enhance digital engagement.

Health CareHospitalMedicalPrimary and Urgent CareWellness

Responsibilities

Administer and manage the RRH web and digital platforms. Including website content management systems, deployment platforms, form builder platforms, redirects, and administrative tools

Update and optimize content for Rochester Regional Health web properties on a regular basis. This includes managing content by building, editing, and deleting web pages (and associated graphic assets) to create accurate and user-friendly websites. managing and configuring users, templates, training, workflows, integrations, etc

Monitor websites and digital applications for consistency and compliance with Rochester Regional Health brand standards, accessibility standards, HIPAA and security compliance

Identify ways to improve and maximize Search Engine Optimization (SEO) for Rochester Regional Health web properties, working closely with other members of the Digital Engagement team

Track and report on website analytics, performance, KPIs, and overall health and quality of Rochester Regional Health web properties

Work with the Marketing Strategist team to coordinate and execute strategic plans for content on Rochester Regional Health websites

Support and triage issues, features, and enhancement requests for Rochester Regional Health web properties. Working with internal stakeholders and external vendors to develop requirements, manage sprints, and deployments

Maintain and update knowledge base and training documentation for web platforms and team standard operating procedures

Maintain current knowledge of “best practice” techniques in the fields of online and emerging web technologies

Other duties as assigned

Qualification

Content Management SystemsWeb Design PrinciplesFront-end LanguagesModern Design ToolsWebsite AnalyticsOrganizational SkillsCommunication SkillsAttention to DetailProject Management

Required

Bachelors or equivalent experience in New Media Design, Communications, Information Technology or related field

Preferred

Working Knowledge of Content Management Systems (Sitecore 10, Sitecore XM Cloud, WordPress, Drupal, etc)

Knowledge and understanding of effective web design principles, front-end website languages including HTML, CSS, JavaScript, and front-end website frameworks such as Bootstrap, React, Angular, and GraphQL

Experience with modern design tools (Adobe Creative Cloud, Miro, Figma, Canva, etc)

Healthcare experience a plus

Knowledge of PiwikPro, Google Analytics 4 (GA4), Sitecore Analytics, and Sitecore XP a plus

Exceptional organizational and communication skills and extreme attention to detail are necessary for this position

Ability to manage multiple projects in a fast-paced, deadline-driven environment