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Grayscale Investments · 4 months ago

Director, Channel Marketing

Stamford, Connecticut, United States

Full-time

Onsite

Director/Executive

7+ years exp

Grayscale is the largest digital asset-focused investment platform in the world by AUM, and they are seeking a seasoned and strategic Director, Channel Marketing. The role involves leading marketing efforts across financial intermediary and institutional distribution channels to drive engagement and accelerate asset growth.

BitcoinBlockchainFinanceFinancial ServicesFinTech

Responsibilities

Develop and execute integrated channel marketing campaigns (digital, events, content, PR, paid media) tailored for advisor and institutional audiences

Translate product and investment strategy into compelling campaign narratives and positioning, ensuring consistency across collateral (pitchbooks, email, web, webinars)

Leverage business intelligence and analytics to identify opportunity areas, segment messaging, measure performance, and optimize ROI

Partner cross-functionally with product, sales, investments, digital, and creative teams to ensure message consistency, sales alignment, and seamless execution across all campaigns

Develop advisor-ready materials, presentations, and sales enablement tools that help drive platform adoption and field engagement

Own the channel marketing budget; plan allocation, track spend and assess channel effectiveness

Manage agency and vendor partners for campaign execution, ensuring quality, timeliness, and brand compliance

Qualification

Channel marketingFinancial services experienceAnalytical aptitudeProject leadershipCommunication skillsInterest in cryptoCampaign management

Required

7-12 years of experience in financial services channel marketing, ideally supporting intermediary distribution, such as ETFs, asset management, or wealth platforms

Bachelor's degree in Marketing, Finance, Communication or equivalent experience

Deep understanding of financial advisor and institutional distribution channels

Strong analytical aptitude (Excel, BI, CRM/salesforce) for segmentation and ROI measurement

Excellent communicator, adept at crafting narratives, presentations, and campaign assets

Project leadership, proven success managing integrated campaigns and external agencies

Demonstrated interest in crypto, digital assets, or disruptive, high-growth industries

Passion for shaping narratives in evolving markets