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AppsFlyer · 7 hours ago

Industry Lead - eCommerce

San Francisco

Full-time

Hybrid

Senior Level

$215K/yr - $280K/yr

6+ years exp

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement and data analytics technologies. The Industry Lead – eCommerce will act as a strategic expert embedded within the Sales organization, responsible for driving performance and growth in the eCommerce vertical across North America.

AdvertisingAdvertising PlatformsAnalyticsApp MarketingBusiness IntelligenceDigital MarketingMobile AdvertisingPredictive AnalyticsSoftware

Culture & Values

Responsibilities

Own the eCommerce Book of Business in North America — including vertical planning, pipeline analysis, and identification of upsell and expansion opportunities

Partner with Sales on high-value deals, providing vertical-specific benchmarks, competitive narratives, and product fit guidance

Deliver vertical insights across internal and external channels: through EBRs, client workshops, events, or content

Collaborate with data analysts to develop KPIs, monitor performance trends, and surface key vertical opportunities

Work with Product, Marketing, and Enablement to build scalable content and influence go-to-market programs

Track regional eCommerce shifts, platform trends (retail media, D2C, marketplaces), and consumer behavior to adapt strategy and messaging

Contribute to thought leadership by publishing insights and engaging with audiences on social platforms

Represent AppsFlyer in external industry forums, including speaking at or participating in eCommerce-related events and conferences

Qualification

ECommerce strategyCustomer acquisitionData analyticsConsultative leadershipPresentation skillsCommunication skillsTeam collaboration

Required

6+ years of experience in growth, strategy, or marketing roles within eCommerce or retail organizations

Deep understanding of customer acquisition and retention strategies, including UA, re-marketing, conversion optimization, and omnichannel retail dynamics

Analytical and strategic mindset; able to use data to guide action and storytelling

Track record of working with Sales and GTM teams on enterprise-level client strategy

Strong communication and presentation skills - able to lead discussions with C-level stakeholders

Ability to travel 15% of the time