PMG · 3 weeks ago
Marketing Senior Manager - Employer Brand
New York, NY
Full-time
Onsite
Senior Level
7+ years expPMG is a global independent marketing services and technology company known for its innovative approach and strong workplace culture. They are seeking an Employer Brand Marketing Senior Manager to develop and own the marketing strategy that enhances PMG's employer brand, attract top talent, and strengthen employee engagement through integrated campaigns.
AdvertisingBrand MarketingContent MarketingCreative AgencyDigital Marketing
Responsibilities
Develop and own the employer brand marketing strategy, defining annual goals, key narratives, and campaign roadmaps in alignment with People & Culture
Act as the strategic marketing point of contact for people-related programs, providing campaign leadership and guidance
Lead stakeholder alignment and planning across functions for large-scale initiatives such as recruiting programs, brand campaigns, and internal launches
Drive integrated campaigns to attract top talent and enhance employee engagement, using digital, social, video, and in-office activations
Oversee storytelling, asset creation, and go-to-market execution in collaboration with creative, content, and media teams
Identify and optimize channel mix strategies (LinkedIn, Glassdoor, programmatic, careers site, etc.) to reach both active and passive candidates
Partner with internal communications to highlight culture and employee stories through campaigns and events
Support high-impact employee moments such as onboarding, anniversaries, promotions, and L&D milestones with branded experiences
Lead collateral and content development in support of new marketing campaigns
Plan and execute employer brand events, including recruiting activations, employee engagement initiatives, and culture-building experiences
Conduct market research to identify industry trends and external factors influencing strategy
Define KPIs, track performance, and present reporting and insights to senior stakeholders to refine strategies
Collaborate with the Collective marketing team to streamline operational processes and increase efficiency
Manage and mentor a team of marketing professionals
Qualification
Required
7+ years of experience in employer branding, talent marketing, or brand strategy
2+ years of leadership experience with a demonstrated ability to train, mentor, and coach team members in both technical and interpersonal skills
Proven success in partnering across multiple teams and stakeholders with strong leadership capabilities
A track record of developing and executing integrated, multi-channel marketing campaigns
Exceptional storytelling, communication, and presentation skills
Strong analytical skills with the ability to turn insights into actionable strategies
Benefits
Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Company
PMG
PMG is a digital agency.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
George Popstefanov
Founder & CEO
Andrea Terrassa
Chief Operating Officer
Recent News
2025-11-12
2025-11-11
Company data provided by crunchbase