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Rockstar Games · 1 day ago

Paid Media Manager

Manhattan, NY

Full-time

Onsite

Mid, Senior Level

$111K/yr - $130K/yr

5+ years exp

Rockstar Games creates world-class entertainment experiences and is seeking a Paid Media Manager to join their Advertising Planning team. The role involves organizing advertising campaigns, optimizing workflows, and managing external media agencies to ensure successful campaign launches.

GamingPC GamesSoftwareVideo Games

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Lead advertising campaign planning, budget allocation, execution, and performance reporting, and manage external media agency across all key tasks and deliverables

Own media management as a core function of the team’s services, driving continual improvement

Support research initiatives by investigating partners, services, and products to inform strategic decisions

Coordinate with internal traffic and creative teams to ensure timely delivery of media assets

Drive creative optimization efforts, including A/B testing and iterative improvements

Develop paid media audience segments and activations leveraging our Customer Data Platform (CDP)

Oversee paid media campaign purchase orders, invoices, and payment processes

Help develop the infrastructure, tools, and processes allowing for faster, easier, and more data-driven decision-making

Qualification

Digital media advertisingMedia campaign managementData analysisStakeholder alignmentPresentation skillsCreative optimizationBudget managementProject management

Required

5+ years of digital media advertising experience, preferably within the consumer entertainment or technology industries

Experience building, delivering, and executing media plans

In-depth knowledge of the efficacy of media channels with a proven track record in digital, social, and offline media

Demonstrated experience running media campaigns with multi-million-dollar budgets

Experience partnering with and aligning multiple stakeholders and contributors on large-scale launches

Ability to prioritize tasks, run multiple projects, and operate in a milestone-driven environment

Proficient in developing and delivering impactful presentations to leadership

Ability to track campaign performance, analyze data, and synthesize insights for leadership

Preferred

Experience with TV, OOH, and cinema buying is a plus

Experience using Monday.com, Datorama, and/or Tableau

A passion for Rockstar Games and our titles

A love of video games, film, music, and entertainment

Benefits

A full range of medical, financial, and/or other benefits

Bonus and/or equity awards

Company

Rockstar Games

Glassdoor4.0

Rockstar Games is a multinational video game development and publishing company that provides a wide range of games.

Founded in 1998

New York, New York, USA

1001-5000 employees

https://www.rockstargames.com/

H1B Sponsorship

Rockstar Games has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (13)

2024 (12)

2023 (16)

2022 (9)

2021 (12)

2020 (16)