Senior Manager, SEO (AI Engine Optimization) jobs in United States
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CarGurus · 7 hours ago

Senior Manager, SEO (AI Engine Optimization)

positionBoston, MA
timeFull-time
remoteHybrid
senioritySenior Level, Lead/Staff
money$143K/yr - $179K/yr
date8+ years exp

CarGurus is the largest and fastest-growing automotive marketplace, committed to providing transparency in car shopping. They are seeking a Senior Manager, SEO to lead their innovation in AI organic traffic, focusing on strategy development, execution, and optimization of SEO initiatives to enhance organic traffic and conversions.

AutomotiveClassifiedsPrice ComparisonShopping
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Growth Opportunities
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H1B Sponsor Likelynote

Responsibilities

Define and size opportunities, strategic priorities, and roadmap to drive organic AI/social growth based on emerging trends, current performance and data insights; includes informing the Editorial Content team’s roadmap and prioritization
Oversee execution and optimization of performance-oriented campaigns & initiatives across search AI (e.g. Google AI overviews), emerging AI engines (e.g. Chat-GPT) and social platforms (e.g. Reddit, X, Meta, YouTube) to drive organic visits and conversions
Continuously optimize landing page conversion rates at various stages of the customer journey, from content/research to conversion-oriented pages
Analyze marketing data and metrics to measure the effectiveness of SEO efforts, including A/B testing, report building and analysis, and communicate the results and data-driven decisions to key stakeholders
Monitor SEO/AI organic performance across all CarGurus markets, reporting regularly to the Executive Team on synthesized trends, work and impact
Lead organic traffic forecasting efforts across markets, in conjunction with Performance Marketing and Marketing Analytics
Define and manage budget needs and engineering resource allocation
Lead internal communications and collaborate with other departments, such as Engineering, Product, Editorial Content, Analytics and Other Marketing teams to align efforts with overall business goals and ensure adequate prioritization
Stay updated on industry trends, competitor strategies, and customer preferences to inform SEO initiatives and strategy

Qualification

SEO knowledgeAI trendsData analyticsStrategic thinkingTeam managementCommunication skillsAdaptabilityAttention to detailCross-functional collaboration

Required

8+ years of professional experience in SEO, preferably in-house and enterprise-level, with a strong understanding of SEO principles, strategies, and recent AI trends
Strong critical thinking and problem solving skills to identify opportunities and priorities with strategic context and understanding
Strong ability to concisely synthesize and communicate key insights, results and recommendations to key partners and senior leadership, in verbal presentations and written communications
Passion for data, and testing new features or improvements. Proficiency in using data analytics tools (Looker, Google Analytics) and SEO tracking platforms to analyze performance and make data-driven decisions
Ability to work in a fast-paced environment, learn and adapt to changing marketing trends and technologies, and adapting priorities to critical business needs
Ability to effectively liaison with internal teams, subsidiary partners, and executive team regarding SEO initiatives and progress
Experience leading teams, particularly content and/or engineering teams
Precision in tracking data and ensuring roadmap elements are executed correctly

Benefits

Equity for all employees
Career development and corporate giving programs
Employee resource groups (ERGs) and communities
Flexible hybrid model
Robust time off policies
Daily free lunch
New car discount
Meditation and fitness apps
Commuting cost coverage

Company

CarGurus

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CarGurus is an online automotive destination that assists users in contacting sellers and comparing local listings for new and used cars.
dateFounded in 2006
location
Cambridge, Massachusetts, USA
people-size1001-5000 employees
web-link
http://www.cargurus.com

H1B Sponsorship

CarGurus has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (37)
2024 (38)
2023 (36)
2022 (50)
2021 (27)
2020 (23)

Funding

Current Stage
Public Company
Total Funding
$1.75M
2022-08-11Post Ipo Secondary
2017-10-11IPO
2017-08-16Series A· $1.75M

Leadership Team

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Jason Trevisan
Chief Executive Officer
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Ben Kasdon
Vice President, Product
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Recent News

Built In
What It’s Like to Work at CarGurus’ Dublin Office
2025-12-30
Investor's Business Daily
CarGurus Stock Sees Relative Strength Rating Drives Faster
2025-12-16
MarketScreener
CarGurus, Inc. Announces Launch of PriceVantage
2025-12-09
Company data provided by crunchbase