Figma · 9 hours ago
Product Marketing Manager, Emerging Products
San Francisco, CA
Full-time
Hybrid
Senior Level
$149K/yr - $238K/yr
6+ years expFigma is a company on a mission to make design accessible to all, and they are seeking a full-stack Product Marketing Manager to support their emerging products. This role involves partnering with product, sales, and marketing teams to build and launch go-to-market strategies and drive product adoption.
CollaborationDeveloper ToolsProduct DesignSoftwareWeb Apps
Responsibilities
Take ownership of product marketing efforts with responsibility for driving end-to-end go-to-market efforts
Lead creative product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products
Qualification
Required
6+ years in product marketing or a related role
Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution and measurement
Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations
Preferred
Both B2B and B2C marketing experience
Experience with product and brand design/web development tools
Experience working on emerging audiences and products
Benefits
Health, dental & vision
Retirement with company contribution
Parental leave & reproductive or family planning support
Mental health & wellness benefits
Generous PTO
Company recharge days
A learning & development stipend
A work from home stipend
Cell phone reimbursement
Sales incentive pay for most sales roles
An annual bonus plan for eligible non-sales roles
Company
Figma
Figma is a collaborative design tool that enables teams to create, prototype, and test digital products on one platform.
1001-5000 employees
H1B Sponsorship
Figma has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (27)
2023 (32)
2022 (35)
2021 (16)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$1.45BKey Investors
Durable Capital PartnersAndreessen HorowitzSequoia Capital
2025-12-08Post Ipo Equity
2025-07-31IPO
2024-07-17Secondary Market· $700M
Leadership Team
Dylan Field
CEO & Co-founder
Evan Wallace
Co-Founder
Recent News
Crowdfund Insider
2026-01-14
2026-01-11
The Motley Fool
2026-01-11
Company data provided by crunchbase