Doctors Without Borders/Médecins Sans Frontières - USA · 1 day ago
Senior Associate, Digital Advertising
New York, NY
Full-time
Hybrid
Mid, Senior Level
$78K/yr - $118K/yr
2+ years expDoctors Without Borders/Médecins Sans Frontières (MSF) is an independent international organization that provides medical care to those in need. The Senior Associate, Digital Advertising plays a vital role in managing multichannel fundraising campaigns and contributing to strategy development to enhance MSF's digital reach and brand awareness.
Non-profit Organization Management
Responsibilities
Manage the execution of our multichannel fundraising campaigns and leading projects across diverse channels such as paid and organic social media, search engine marketing (SEM), display, video, and print
Manage vendor relationships and actively contribute to strategy development
Pursue strategic opportunities in coherence with MSF-USA´s strategy, that create long-term value for the movement by identifying and developing new audience segments or donors for its mission
Build trust and loyalty with potential and existing donors
Take overall responsibility for designing, developing, and delivering the donor engagement strategy
Secure reliable, sustainable, and efficient resources in alignment with MSF-US commitments
Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans
Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors
Develop and implement prospecting and engagement strategies that meet potential donors with the right message in the right channel at the right time to drive priority development objectives
Contribute to the definition of the digital marketing strategy and plan by providing input regarding the implementation of initiatives
Proposes and manages testing and innovation projects, from creative concepts and channel tactics to segmentation, lists, and automated journeys
Analyze results to drive continuous improvement
Manage the development and delivery of innovative, DEI-driven marketing communications and storytelling in a variety of media for a significant channel or area to increase engagement and revenue
Plan and deliver stakeholder engagement activities to develop effective project working relationships and to ensure that stakeholder needs and concerns are identified and met
Commission, write and edit powerful, results-driving creative content with messaging tailored by audience and in line with our brand, voice, and DEI (diversity, equity and inclusion) guidelines
Qualification
Required
Minimum 2-4 years of experience in Digital Marketing, especially paid media marketing (search, social, display, video). Experience in working with CRM and/or CMS systems, and digital marketing technologies, such as Facebook ad manager, Google Analytics, Google AdWords. Familiar with emerging platforms such as Tik Tok and podcasts
Strong proofreading, copywriting, and attention to detail, with 100 percent follow-through
Project management experience. Ability to move projects from conceptual stages to launch and meet competing deadlines
Strong interpersonal, written, and oral communication skills. A track record of successful teamwork and communication with stakeholders
Strong problem-solving skills. Proactive problem solver willing to take initiative to identify, propose, and execute solutions to challenges impacting the digital advertising program
Ability to identify opportunities for growth and innovation through marketing channels and tactics
Commitment to the principles of Doctors Without Borders' mission and voice. Proven commitment to principles of diversity, equity, and inclusion
Preferred
Non-profit fundraising experience
Proficiency in Adobe Photoshop and other design tools
Experience working in marketing cloud technology (especially Salesforce)
Company
Doctors Without Borders/Médecins Sans Frontières - USA
Doctors Without Borders/Médecins Sans Frontières (MSF) is an international medical humanitarian organization that helps people affected by conflict, epidemics, disasters, or exclusion from health care in more than 70 countries.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Aaryahi Deshmukh
Chief Administrative Officer
John Rothmeier
Development Officer, Corporate Partnerships
Company data provided by crunchbase