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Storyful · 2 weeks ago

Account Director, Client Development & Strategy

New York, NY

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $145K/yr

6+ years exp

Storyful is a global leader in social media news and intelligence reporting, seeking an Account Director to enhance their Intelligence team. The role focuses on client management and business growth, requiring strong relationship-building skills with marketing and communication decision-makers.

NewsPublishingSocial Media

Responsibilities

Cultivate and maintain strong relationships with senior executives, brand managers, and marketing directors, presenting Storyful’s offerings as solutions to their strategic brand communications challenges

Identify and target new business client opportunities through market research, networking, and strategic outreach to marketing and communications decision-makers at leading companies

Partner with brand and data analyst teams to develop and execute tailored strategies for potential clients and help build customized proposals leveraging communications and intelligence service offerings

Nurture and maintain new and long-term client relationships, ensuring continued satisfaction through exceptional communication and a commitment to continue to deliver value to client partners

Ability to confidently communicate brand communications recommendations and data and insights to engage with clients, understand their needs, and positively impact their company. Help develop communications strategies and compelling presentations to align with client goals

Strong writer who can synthesize data and insights into compelling storytelling for executive client partners and prospects

Work closely with client partners and the Storyful team members to create comprehensive client research, and leverage data to provide plans based on business and communications goals

Leverage client management experience to prospect new companies and drive revenue growth

Stay informed about industry trends, competitive offerings, and category developments to drive interest in Storyful and further engage clients

Participate in regular reporting about business development progress, client activities, and new ideas for growth with senior leadership

Qualification

Client management experienceNew business growthBrand strategy expertiseLead generationStrategic thinkingTeam playerRelationship buildingStorytellingCommunication skillsResults-oriented

Required

6-8 years of client management experience and new business growth, preferably in communications, marketing, or research at an agency or consultancy with a focus on building strong client relationships and engaging with senior-level decision-makers in marketing, advertising, or communications departments

Expertise in brand strategy, and working knowledge of analytics as it relates to brand communications is preferred

Ability to think critically and strategically about client needs and offer innovative solutions tailored to their business objectives

Ability to collaborate effectively with cross-functional teams, including research analysts, senior leaders, and client partners

Proven ability to build strong, long-lasting relationships with senior executives and other key stakeholders

Excellent verbal and written communication skills to collaborate with research and insights teams and client partners

Experience in lead generation, client pitching, negotiating, and building winning proposals and creative presentations

A track record of meeting and exceeding new business and client relationship KPIs

Preferred

Experience working for a communications/public relations agency or consultancy in the areas of new business, client account management, or data and insights