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Hachette Book Group · 3 months ago

Director of Marketing and Retail Strategy, James Patterson Publishing Program

New York, NY

Full-time

Onsite

Director/Executive

$110K/yr - $130K/yr

Hachette Book Group is a leading book publisher seeking a Director of Marketing and Retail Strategy for the Patterson publishing program. This role involves leading marketing initiatives, producing sales insights, and developing growth strategies in collaboration with senior leadership.

BooksEBooksEducationMarketingPrintingPublishing

Responsibilities

Design, execute, and report on consumer-facing marketing and advertising campaigns for 12+ major frontlist and key backlist initiatives per year, ensuring alignment with author, publisher, and imprint goals

Produce weekly and quarterly reporting on sales data and trends with meaningful commentary, including analysis of the impact of consumer and trade-facing campaigns and retail sales initiatives

In conjunction with the Publisher, set and execute new growth strategies that expand readership, strengthen brand positioning, and support long-term program sustainability

Partner with key stakeholders—including the Publisher, Associate Publisher, and James Patterson to ensure strategic buy-in and alignment across editorial, sales, publicity, art, and advertising & promotion

Build analytics that justify marketing spend, and collaborate with the advertising and promotion department to determine and manage campaign budgets

Stay abreast of emerging marketing and retail practices across publishing and adjacent industries, introducing new strategies to strengthen the imprint’s marketing performance

Qualification

Marketing ExpertiseBrand ExperienceCross-Functional LeadershipSales AnalyticsGrowth StrategyOrganizational ExcellenceProfessional PresenceResults Oriented

Required

Demonstrated experience working on major brands or comparable high-profile publishing programs

Proven ability to collaborate across departments, manage multiple stakeholders, and lead complex campaigns from concept to execution

Highly organized with the ability to track, manage, and report on multiple projects simultaneously while maintaining attention to detail

A strong working knowledge of current marketing, consumer engagement, and social media practices

Strong consultative, communication, and relationship-development skills, with the ability to represent the program at the highest levels internally and externally

Motivated, resourceful, and accountable, with a track record of delivering measurable results and driving growth