Marketing Technology Architect jobs in United States
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OP · 2 weeks ago

Marketing Technology Architect

positionBeverly Hills, CA
timeContract
remoteOnsite
senioritySenior Level
date7+ years exp

OP is a technology consulting and solutions company, offering advisory and managed services across various fields. The MarTech Architect will lead the design and optimization of the marketing technology ecosystem, integrating marketing strategy with technical execution to enhance customer engagement and maximize ROI.

EnterpriseInformation ServicesInformation Technology
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Senior Management

Responsibilities

Define and maintain the marketing technology roadmap in alignment with business and digital strategy
Evaluate and recommend platforms (CRM, CDP, marketing automation, analytics, personalization, data integration)
Ensure scalability, interoperability, and governance across the MarTech stack
Lead the design and implementation of integrations across marketing, sales, and customer data systems
Partner with IT, Data, and Marketing Operations to ensure seamless data flow and system reliability
Develop best practices for campaign automation, lead management, and attribution
Establish frameworks for data capture, enrichment, segmentation, and identity resolution
Drive advanced analytics, personalization, and customer journey orchestration through technology
Ensure compliance with data privacy regulations (GDPR, CCPA, etc.)
Document and communicate architecture standards, workflows, and technical playbooks
Provide training and support to marketing teams on platform usage and campaign execution
Monitor system performance and recommend enhancements or upgrades
Participate in OP monthly team meetings and participate in team-building efforts
Contribute to OP technical discussions, peer reviews, etc
Contribute content and collaborate via the OP-Wiki/Knowledge Base
Provide status reports to OP Account Management as requested

Qualification

Marketing technology architectureCRM platformsData architectureMarketing automation systemsDigital analyticsAPIsMiddlewarePrivacy complianceStakeholder managementAI/ML applicationsCertification in MarTech platformsCommunication skills

Required

7+ years of experience in marketing technology, CRM, or enterprise architecture roles
Deep knowledge of leading MarTech platforms (e.g., Braze preferred; Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Experience Cloud, Oracle Eloqua, or similar)
Strong expertise in data architecture, APIs, middleware, and cloud-based integration solutions
Proven experience implementing customer data platforms (CDPs) and marketing automation systems
Understanding of digital analytics (Google Analytics, Adobe Analytics, BI tools)
Familiarity with privacy, consent management, and compliance standards
Strong communication and stakeholder management skills—able to translate complex technical topics into business terms

Preferred

Experience in large-scale enterprise or global marketing operations
Background in B2B and B2C marketing environments
Knowledge of AI/ML applications in marketing (recommendation engines, predictive scoring, personalization)
Certification in key MarTech platforms (e.g., Braze, Salesforce, Adobe, HubSpot, Marketo)

Benefits

401(k)
Dental Insurance
Health insurance
Vision insurance

Company

OP

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OP is one of the fastest-growing technology consulting and solutions companies in the U.S.
dateFounded in 2006
location
Irvine, California, USA
people-size201-500 employees
web-link
http://www.orangepeople.com/

Funding

Current Stage
Growth Stage

Leadership Team

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Raghav Putrevu
Founder & CEO
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Company data provided by crunchbase