Caesars Entertainment · 4 months ago
Senior SEM Specialist
Las Vegas, NV, United States
Full-time
Onsite
Mid, Senior Level
3+ years expCaesars Entertainment is seeking a Senior SEM Specialist to manage and optimize their search engine marketing channel. The role involves overseeing campaign management, strategy development, and performance reporting to drive efficiency and revenue growth.
Food and Beverage
Responsibilities
Plan, manage and execute day-to-day search engine marketing campaigns across the enterprise including keyword research, budget management, bid strategy, ad copy/landing page testing
Use web analytics and bid management tools to analyze performance and influence decisions
Monitor search query reporting for ongoing campaign optimization
Assist with tactical execution to improve the channel’s scale and efficiency
Responsible for weekly market-level budget pacing and monthly performance reporting and insights
Develop and implement a monthly media testing schedule with published results for stakeholders
Manage relationships with Caesars marketing teams and external partners to share performance insights
Other duties as assigned
Qualification
Required
3+ years of experience in paid search advertising (PPC) and digital tracking/analytics
Google Ads Search certification
Proficiency in Google Ads and Microsoft Ads required
Prior experience managing both algorithmic and manual bidding strategies
Passionate understanding of paid search with proven analytical ability to apply learnings
Critical thinking and problem-solving enthusiast with immense attention to detail
Strong data analysis, visualization, and reporting capabilities
Ability to work in a fast-paced environment and meet assigned deadlines as required
Ability to adapt to new circumstances and champion changes to support management goals
Excellent communication skills, both written and verbal
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Proficiency in Google Ads Editor and Microsoft Ads Editor
Preferred
Direct experience with Search Ads 360, Kenshoo, Marin, or Google Campaign Manager
Company
Caesars Entertainment
Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Martin Logan
Chief Product and Technology Officer (CPO CTO)
Kenneth Fuchs
COO and Head of Sports
Recent News
ReviewJournal
2025-10-06
2025-10-03
2025-10-03
Company data provided by crunchbase