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The Shelf Influencer Marketing Agency · 5 months ago

Director of Creative Strategy Implementation and Optimization

United States

Full-time

Remote

Director/Executive

The Shelf Influencer Marketing Agency is a fast-growing influencer marketing agency specializing in data-driven campaigns. The Director of Creative Strategy Implementation and Optimization will lead the execution of influencer marketing campaigns, ensuring alignment with strategic goals while managing client expectations and team collaboration.

AdvertisingAnalyticsBig DataDigital MarketingMarketingSocial Media Marketing

Responsibilities

Lead post-sale execution, ensuring all campaign elements align with the approved strategy

Oversee multiple influencer marketing programs, including: Viral Hit Makers – Engaging high-reach influencers to drive viral content through the art direction of their content (based on past post performance analysis) UGC Generation – Managing in-house content production for brand-owned channels and paid media. Paid Amplification – Working with our performance media team to ensure targeted paid media strategies are aligned with the goals. Micro-Influencer Strategies – Engaging niche interest groups to expand audience reach. A/B Testing – Implementing data-driven optimizations to maximize performance

Monitor live campaigns, proactively identifying underperforming elements and making strategic adjustments

Act as the primary lead from kickoff, ensuring seamless collaboration across teams

Develop and refine processes for cross-team hand-offs and workflows (currently, this needs serious improvement)

Assign and oversee tasks related to creative strategy (and overlapping deliverables) across departments to maintain efficiency and effectiveness

Maintain quality control by reviewing influencer selections, creative concepts, and final content before client approval

Guide and mentor a junior team, helping them navigate challenges and prioritize effectively

Lead with confidence—this role requires someone who doesn’t flinch at challenges, maintains a happy team who performs well, is able to have difficult convos with underperforming employees, handles client calls with ease, does not require micromanagement, and can independently run the department if needed

Serve as the bridge between clients and internal teams, ensuring alignment on expectations and execution (creating mutual accountability)

Manage difficult client situations, particularly when brands request changes that could hinder campaign success

Confidently present strategic pivots when necessary, using data and industry expertise to persuade stakeholders

Participate in important update calls, and reporting, ensuring that clients are engaged and excited rather than zoning off

Ensuring reports are tied back to the original strategies and making valuable conclusions rather than parroting back data points

Qualification

Director-level experienceAnalytical mindsetExceptional communication skillsClient managementIndustry knowledgeAI integrationTeam leadershipProject managementCalm under pressure

Required

Director-level experience in Strategy, with a proven track record of team leadership and client management

Strong analytical mindset to assess performance and make data-driven optimizations

Exceptional communication and client-facing presentation skills

Able to form a deep understanding of each brand's identity—analyzing their vibe, aesthetics, voice, and goals to inform influencer selection and content strategy

Ability to manage multiple projects, prioritize tasks, and stay calm under pressure

Experience leading or mentoring junior team members and training them to advance in their roles

Staying up-to-date with influencer marketing trends, social media algorithms, and emerging best practices

Comfortable incorporating AI into workflows to optimize processes wherever possible

Benefits

Flexible PTO

100% covered healthcare

Company holidays that actually get honored

Company

The Shelf Influencer Marketing Agency

We Are The Shelf, a Data First Influencer Company. 🦄🌈 A four-time Inc. 5000 honoree and the pioneer of data-first interest graph influencer marketing.

Founded in 2012