Wordware (YC S24) · 4 months ago
Head of Growth Marketing
San Francisco
Full-time
Onsite
Mid, Senior Level
2+ years expWordware.ai is an innovative platform that empowers users to create AI agents without coding. They are seeking a Head of Growth Marketing to drive user acquisition and scale their marketing efforts from initial traction to significant growth, focusing on understanding user behavior and optimizing the entire growth funnel.
Artificial Intelligence (AI)Developer APIsDeveloper Tools
Responsibilities
Own the entire growth funnel - From the first touchpoint to enterprise expansion. You'll build measurement frameworks, identify conversion bottlenecks, and systematically optimize every step of the user journey
Build our go-to-market engine - Design and execute campaigns that introduce AI-curious knowledge workers to what's possible when they can build their own AI agents. Turn curiosity into capability
Scale what's working, kill what's not - You'll inherit some early traction and promising experiments. Your job is to turn the winners into scalable, predictable growth channels while ruthlessly cutting the losers
Partner with product on activation and retention - Work directly with our product team to optimize onboarding, identify expansion opportunities, and build in-product growth loops that turn users into advocates
Build and optimize our content engine - Partner with our content creator and social media team to turn our thought leadership into demand generation, and our user success stories into case studies that convert
Develop our partnership and community strategy - Identify and execute partnerships with AI communities, creator platforms, and complementary tools that introduce us to our ideal users
Lead experimentation across all channels - Paid acquisition, SEO, email marketing, webinars, events - you'll test everything, measure what matters, and scale what works
Own the narrative and positioning - Work with brand and content teams to refine how we talk about ourselves, ensuring our messaging resonates with both technical and non-technical audiences
Qualification
Required
2+ years of growth marketing experience at a high-growth B2B or prosumer company
Proven track record of scaling user acquisition - You can point to specific channels, campaigns, or strategies you built that drove significant, sustainable growth
Deep experience with the full marketing stack - Attribution and analytics tools, marketing automation, A/B testing platforms, paid acquisition channels, and CRM systems
Strong analytical and modeling skills - You can build cohort analyses, LTV models, and funnel optimization frameworks. You're comfortable in SQL, spreadsheets, and BI tools
Experience marketing to technical audiences - You've successfully grown products used by developers, designers, marketers, or other knowledge workers who evaluate tools carefully
Experience in high-growth, venture-backed environments - You understand the pace, pressure, and priorities of building a category-defining company
Have built growth engines from scratch - You've taken products from early traction to significant scale. You know what 0-1 growth feels like and how it's different from 1-10 growth
Understand technical products deeply - You've marketed to developers, knowledge workers, or technical decision-makers. You know how to make complex capabilities feel approachable
Be obsessively data-driven - You instrument everything, you trust metrics over intuition, and you can spot signal from noise in complex funnels. You know which metrics predict growth and which ones just make you feel good
Excel at cross-functional collaboration - You'll work closely with product, engineering, design, and content teams. You know how to influence without authority and build consensus around growth priorities
Move fast without breaking things - You can launch experiments quickly while maintaining quality and brand consistency. You know when to test fast and when to invest in getting it right
Think in systems, not tactics - You don't just run campaigns; you build repeatable processes that compound over time. You see how acquisition, activation, and retention connect
Communicate growth insights clearly - You can translate complex funnel analysis into actionable insights for both technical and business stakeholders
Preferred
Experience with AI/ML products - You've marketed technical AI tools, developer platforms, or products in the broader AI ecosystem
Background in product-led growth - You've optimized in-product experiences, built viral loops, or worked closely with product teams on growth initiatives
Experience with community-driven growth - You've built or leveraged user communities, creator networks, or developer ecosystems for growth
Technical background or strong technical fluency - You can have detailed conversations with engineers about implementation and understand technical constraints
Experience with multi-sided marketplaces or platforms - You understand the dynamics of growing products with multiple user types and use cases
Track record in category creation - You've helped define new product categories or educated markets about emerging technologies
Strong content strategy and execution experience - You've built content engines that drive both awareness and conversion
Company
Wordware (YC S24)
Wordware was started with a simple thesis: words are the next programming language. Not software. Wordware.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$31.85MKey Investors
Spark CapitalY Combinator
2024-11-21Seed· $30M
2024-04-30Pre Seed· $0.5M
2023-01-01Pre Seed· $1.35M
Leadership Team
Robert Chandler
Founder and CTO
Recent News
globalventuring.com
2025-08-22
thesaasnews.com
2024-11-25
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