Tatari · 4 months ago
Senior Product Manager, Media Buying & Inventory Platform
San Francisco, California, United States
Full-time
Onsite
Senior Level
$160K/yr - $200K/yr
5+ years expTatari is on a mission to revolutionize TV advertising by combining a sophisticated media buying platform with proprietary analytics. They are seeking a Senior Product Manager to lead the development of their automated direct IO infrastructure, ensuring media buyer workflows are effectively translated into automation while maintaining the integrity of their inventory and audience data.
AdvertisingAnalyticsInternetMedia and EntertainmentSoftwareTV
Responsibilities
Understand and advocate for media buyers
Develop a deep understanding of how media buyers structure campaigns, target their audience(s), and measure outcomes
Champion their requirements in all product decisions so campaigns are accurately and efficiently represented within automated direct IO execution
Translate buyer workflows into platform features that improve usability, accuracy, and efficiency
Ensure the inventory and targeting data stored in the Catalog is structured for both operational execution (buying, targeting, pacing) and analytical purposes (forecasting, modeling, reporting)
Guarantee that Catalog data is consistently reflected across downstream systems, including campaign management, reporting, and optimization tools
Partner with data science teams to maximize how Catalog data feeds predictive modeling and AI-driven recommendations
Translate complex media buyer needs into clear product requirements, specifications, and acceptance criteria
Collaborate closely with engineering, data science, and design to ensure requirements are implemented accurately and at scale
Act as a key connector between the commercial side of the business (media buyers, MediaOps) and the technical infrastructure teams
Support MediaOps and other internal teams by ensuring Catalog updates are timely, accurate, and aligned with evolving business workflows
Identify gaps in processes or tools and drive solutions that make operational teams more efficient and less reliant on manual effort
Promote the adoption of Catalog tools that enhance data discovery, lineage, and documentation, making inventory and targeting data more accessible to both technical and business users
Champion data quality initiatives to guarantee that Catalog data and business logic are accurate, validated, and reliable
Work with engineering and QA teams to build guardrails and validation processes into Catalog workflows, reducing errors and ensuring long-term trust in the system
Qualification
Required
5+ years of relevant product management experience in direct, programmatic or digital advertising
Strong understanding of media buying workflows (campaign setup, targeting, pacing, optimization) and how buyers interact with DSPs
Strong written and verbal communicator with excellent people skills to interact with various teams inside the company, clients, and vendors, including a demonstrable ability to present a case for your roadmap and initiatives to senior leadership in a clear and compelling manner that inspires action
Customer-needs obsessed, black-belt user story and solution creation, passionate about solving customer problems
Passionate about tools, automation, and AI-driven innovation, while staying pragmatic and execution-focused
Experience and strength in partnering closely with Engineering and Design to address complex problems and varying customer needs through effective user research and product design
Demonstrated ability to influence without authority and get organizational buy in and excitement for product roadmap(s)
Passionate about tools and automation, but practical about getting things done
Preferred
An understanding of advertising media operations
Experience working with data platforms, taxonomies, or inventory/targeting models (CTV/streaming preferred)
Zero-to-one experience building innovative products from scratch
Helped a past company evolve home-grown legacy systems into more modern and effective infrastructures
Benefits
Equity compensation
Health insurance coverage for you and your dependents
Unlimited PTO and sick days
Snacks, drinks, and catered lunches at the office
Team building events
$1,000 annual continued education benefit
$500 WFH reimbursement
Monthly lifestyle spending reimbursements
FSA and commuter benefits
Monthly Company Wellness Day Off
Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION
Company
Tatari
Tatari is a data & analytics company focused on buying and measuring advertising across linear and streaming TV.
51-200 employees
H1B Sponsorship
Tatari has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (3)
2023 (3)
2021 (3)
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
unknown2019-01-01Series Unknown
2016-11-26Convertible Note
Leadership Team
Mike Swinson
Co-Founder and Chief Data Scientist
Amit Sharan
SVP of Marketing
Recent News
2025-10-20
2025-10-10
2025-09-28
Company data provided by crunchbase