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Major League Baseball (MLB) · 7 hours ago

Design Lead

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$105K/yr - $120K/yr

8+ years exp

Major League Baseball (MLB) is looking for a Design Lead to oversee the development and execution of applied brand design across MLB’s key visual identity systems. This role will serve as a Design Lead for brand development, ensuring clarity, consistency, and cohesion across all MLB design outputs.

AssociationBaseballSportsSports Leagues and Teams

Responsibilities

Overseeing how brand guidelines and style guides are translated across real-world applications

Managing high-level projects with a focus on consistency, quality, and clarity

Partnering with the Brand Strategy Lead to help evolve and expand brand toolkits

Providing design direction and quality control across production-ready assets

Support the expansion and consistency of MLB branding by liaising with key partners — including Broadcast, Consumer Products, and other internal and external stakeholders using official league marks

Foster cross-functional collaboration to ensure our brand lives across platforms with integrity and impact. This includes: Working closely with fellow Design Leads across Brand Strategy and Events to deliver unified solutions

Mentoring and managing Senior Designers and freelancers

Collaborating with Digital, Social, International, and Partnership teams on asset development and rollout

Building our brands with a focus on brand guidelines and usability

Supporting design implementation for major sponsorships, media campaigns, and partner activations

Drive brand development across physical and digital channels. This includes: Executing brand touchpoints from large-scale activations to digital graphics and signage

Refining in-market and event materials to ensure they reflect brand intent and league vision

Creating clear design systems that scale from campaign concept to venue implementation

Champion team-wide collaboration and shared ownership of creative output. This includes: Working closely with project management and production leads to keep timelines and priorities aligned

Monitor and guide the application of MLB brand assets across platforms

Supporting the growth of team members through feedback, delegation, and design critique

Contributing to Global Design process evolution and upholding a positive, collaborative culture

Qualification

Brand developmentGraphic designLeadership experienceAdobe Creative SuiteVisual identity systemsPassion for sports cultureInterpersonal skillsAttention to detailCollaborative leadership