Blend · 5 hours ago
Product Marketing Manager
Raleigh, NC
Full-time
Onsite
Senior Level
$109K/yr - $128K/yr
5+ years expBlend is a diverse team of problem solvers who believe that the world’s financial resources should be more accessible. The Product Marketing Manager will drive the go-to-market strategy for products and features, collaborating with cross-functional teams to ensure effective communication of product value and facilitate revenue growth.
Financial ServicesFinTechLendingSoftware
Responsibilities
Develop and execute comprehensive go-to-market plans for new product launches and feature releases, including defining objectives, target audiences, strategies, and tactics
Lead cross-functional teams (including product, sales, and customer success) to ensure successful and timely execution of launch plans
Manage pilot programs and iterative feedback loops with early-adopter customers to refine product strategy and messaging
Develop clear, compelling, and differentiated product positioning and messaging that resonates with our target buyer personas
Articulate the value proposition of our products and create collateral, sales tools, and training materials to support the sales and customer success teams
Conduct business process analysis to articulate the value and ROI of our products to customers
Be the expert on our target customers, their needs, and their buying journey
Analyze market trends, competitive landscape, and customer feedback to inform product strategy and marketing initiatives
Identify and define target personas and develop strategies to reach and engage them effectively
Create and deliver training and enablement materials for sales and customer success teams to ensure they have the knowledge and tools to effectively sell and support our products
Develop sales collateral, including presentations, datasheets, case studies, and website content
Partner with sales to handle objections and refine messaging based on real-world feedback
Qualification
Required
Minimum 5 years of product marketing experience in a B2B SaaS environment, preferably in the financial services or fintech industry
A demonstrably successful background in developing and executing go-to-market strategies for technology products
Highly collaborative, a self-starter, and always interested in learning, innovating, and continuous improvement
A passion for precision and details, with the ability to manage multiple priorities and tasks simultaneously
Proven ability to build strong cross-functional relationships and lead complex projects across internal and external teams
Excellent written communication and presentation skills, with the ability to create and deliver compelling narratives for our products
Benefits
Medical, dental, and vision benefits, with a generous employer contribution that helps keep your medical insurance costs low
Company-paid life, short-term, and long-term disability coverage
Generous PTO, holidays, and maternity/parental leave
Employee Assistance Program (EAP): mental health, legal, childcare & eldercare, financial planning, college search, and more
Voluntary benefits: accident, critical illness, hospital indemnity, identity theft, and legal insurance
Monthly wellness stipend for fitness, mental health, and well-being
Additional perks: Milk Stork, pet insurance, and paid volunteer time off
401(k) retirement plan with company match
Pre-tax savings: healthcare & dependent care FSAs, Limited Purpose FSA, and HSA
Company
Blend
Blend is a digital lending platform that facilitates the entire lending process, from application to underwriting to closing.
1001-5000 employees
H1B Sponsorship
Blend has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (20)
2023 (16)
2022 (38)
2021 (48)
2020 (35)
Funding
Current Stage
Public CompanyTotal Funding
$815MKey Investors
Haveli InvestmentsCanapi VenturesGreylock
2024-04-29Private Equity· $150M
2021-07-16IPO
2021-02-08Secondary Market
Leadership Team
Brian Kneafsey
Chief Revenue Officer (CRO)
Dana Maxman
Home Buying Journey at Blend
Recent News
Crowdfund Insider
2026-01-16
initialized.com
2026-01-13
HousingWire.com
2026-01-08
Company data provided by crunchbase