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OneMain Financial · 4 months ago

AD - Website Conversion Strategy and Analytics

Wilmington, DE

Full-time

Hybrid

Entry, Mid, Senior Level, Lead/Staff, Director/Executive

6+ years exp

OneMain Financial is a leader in providing nonprime customers with responsible access to credit, dedicated to improving the financial well-being of hardworking Americans. They are seeking an Associate Director of Website Conversion Analytics to lead digital conversion strategies and enhance customer journeys through advanced analytics and collaboration with marketing and product teams.

CreditFinanceFinancial ServicesInsuranceWealth Management

Responsibilities

Reduce funnel fallout and increase app submissions using a combination of landing page testing, elimination of user journey friction, offer presentment/placements, personalization, text/imagery changes, and new app features

Closely partner with the product, marketing, and UX to develop data-driven customer journeys. Serve as an integrator between broader upper funnel SEO strategies and the web conversion goals

Use analytical techniques such as segmentation, benchmarking, binning, clustering, correlations, regressions, residual modeling, and outlier treatments to develop analytical insights and learnings that can help test variations to landing pages

Develop subject matter expertise on digital data concepts, such as de-anonymizing and de-duping prospects, matching leads to personas, event creation and tagging, customer path analytics, page/form engagement analytics, etc

Develop test design and post-test analytics, such as defining target KPIs and analysis plans, including sample-size requirements for statistical significance, quantifying business value, drilldowns on large variances to uncover root causes, and monitoring with data visualization tools/dashboards

Communicate with senior leaders across the organization to evangelize customer conversion strategy and keep key stakeholders abreast of the latest funnel conversion results and developments

Stay on top of competitor’s web experiences to maintain best-in-class practices, web analytical methods, products and solutions, and new data sources for continuous improvement. Monitor and report on funnel performance; maintain/enhance data structure for funnel analytics and alerts

Recruit, mentor, and manage one or several high-performing analysts

Proactive and self-driven. Possesses a strong analytical mindset to conceive, socialize, and project manage data-driven web improvements, driving meaningful impacts on digital conversions

Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels

Skilled in independently performing mid/complex web analytics on well-structured data. At least mid-level proficiency and hands-on SQL skills (and/or R, SAS, Python) with the ability to self-serve on constructing data joins, data aggregation and manipulation, and building segmentation. Advanced Excel skills

Qualification

Digital marketingWeb analyticsLanding page A/B testingCustomer path analysisOmnichannel customer experienceSQLData visualizationConversion analytics toolsAnalytical mindsetCollaboration skillsCommunication skillsMentoring skills

Required

Bachelor's Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics, or Computer Science

Closely partner with the product, marketing, and UX to develop data-driven customer journeys

Communicate with senior leaders across the organization to evangelize customer conversion strategy and keep key stakeholders abreast of the latest funnel conversion results and developments

Stay on top of competitor's web experiences to maintain best-in-class practices, web analytical methods, products and solutions, and new data sources for continuous improvement

Monitor and report on funnel performance; maintain/enhance data structure for funnel analytics and alerts

Recruit, mentor, and manage one or several high-performing analysts

Proactive and self-driven

Possesses a strong analytical mindset to conceive, socialize, and project manage data-driven web improvements, driving meaningful impacts on digital conversions

Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels

Skilled in independently performing mid/complex web analytics on well-structured data

At least mid-level proficiency and hands-on SQL skills (and/or R, SAS, Python) with the ability to self-serve on constructing data joins, data aggregation and manipulation, and building segmentation

Advanced Excel skills

6+ years of analytical experience in digital marketing, preferably with a focus on conversion rate optimization

2+ years of experience managing across teams and/or mentoring junior analysts