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Stanford Health Care · 3 months ago

Director - Marketing Data and Digital Solutions

Palo Alto, CA

Full-time

Hybrid

Director/Executive

$79.21/hr - $104.97/hr

8+ years exp

Stanford Health Care is seeking a Director for Marketing Data and Digital Solutions to lead the strategic development and implementation of data-driven infrastructure for the marketing department. This role involves collaborating with cross-functional teams to implement digital technology solutions and enhance marketing effectiveness through data management and analysis.

Health CareHealth DiagnosticsHospitalMedicalPrimary and Urgent Care

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Lead and manage the implementation of marketing and digital product solutions, ensuring they are delivered on time, within budget, and meet the marketing department’s strategic objectives

Ability to assess and understand marketing technology stack tools that drive efficiency through automation and better data analysis

Establishes feature roadmaps and release plans and build compelling business cases

Develops presentations of the research, strategy and business cases to senior level leadership including SVP, VP and C-Suite

Manages in complex matrixed organization to ensure understanding of what we are solving for. Getting alignment to build digital solutions from project brief to concepts to IT implementation

Stay up-to-date with industry trends and best practices in web and digital solutions implementation, and recommend innovative approaches to enhance project outcomes

Manages overall program budget and contracts to ensure efficient use of time and money

Key leader within marketing organization – must collaborate with cross-functional teams, including developers, designers, project managers, and stakeholders, to define project requirements and establish project plans

Collaborates with the SHC Technology and Digital Solutions team to ensure alignment of functionality/design with technology capabilities

Leads the creation of user stories that are utilized by SHC IT Web team. Prioritizes the users stories and works with SHC Technology and Digital Solutions team to plan each sprint development cycle of what is worked and pushed live on site

Coordinate with internal and external stakeholders to gather feedback, address concerns, and ensure alignment throughout the technology implementation process

Participates in leading matrixed teams with other key leaders in marketing organization. Fosters a collaborative and positive work environment, promoting teamwork, knowledge sharing, and continuous improvement

Identifies key metrics and develops dashboards/reports on feature usage and performance. Provides recommendations for web evolution/optimization based on this data

Consults on budget related objectives and suggest adjustments based on financial analysis and market growth objectives

Reviews and manages infrastructure and workflow processes to increase productivity, minimize liabilities and optimize budget ROI

Provides reports on return on for all service line and business unit activities

Establishes cost parameters, market applications and projections for discipline related activities

Analyzes cost and ROI indicators to support optimization of programs

Develops plans and contribute to portfolio management strategy for proposed programs or improvement initiatives including goals, specific actions, timelines, metrics and measures for on-going tracking, investment requirement, and performance over time

Extracts relevant data elements from various systems and other sources for business planning and analysis including clinical volume, facility metrics, reimbursement methods, financial performance/projections, market share, population demographics and projections to inform and develop stronger media strategy and planning activities

Qualification

Marketing technology toolsProgram ManagementAgile product developmentDigital product implementationData analysisUser needs assessmentFeature strategyAnalytical thinkingInterpersonal skillsLeadership skillsCommunication skillsProblem-solving abilities

Required

Bachelor's degree in a work-related field/discipline from an accredited college or university

Eight (8) years of progressively responsible and directly related work experience

Able to prioritize a large number of competing initiatives and able to multi-task and drive multiple projects simultaneously

Deep knowledge of Marketing technology tools and AI

Experience in the assessment of user needs, competitive offerings and audience segmentation

Able to define feature strategy and roadmap

Knowledge of the latest in marketing technologies and AI tools for marketing use

Able to create compelling business cases

Strong Program Management skills to ensure coordination among scrum master leads in content, web operations, design and tech teams. Works well in a highly matrixed organization

Knowledge of the agile product development process and specifically SCRUM methodology

Thoughtful and strategic approach to problem solving skilled in analytical thinking

Proven experience in leading the implementation of web and digital products, preferably in a healthcare or similar industry

Experience in an environment which encompasses managing both large and lengthy projects to fast short-order work is essential

Ability to understand and contribute to complex marketing initiatives

Experience driving teams who manage multiple programs and projects. Demonstrated leadership skills, with the ability to motivate and inspire teams to achieve project objectives

Ability to build consensus and work effectively within a cross-departmental team

Strong project management skills, with the ability to effectively manage multiple projects simultaneously

Excellent communication and interpersonal skills, with the ability to build relationships and effectively collaborate with diverse stakeholders

Ability to quickly prioritize and comprehend through a framework to organize multiple parallel projects and priorities. Can easily prioritize across a large number of competing initiatives and able to multi-task and drive multiple projects

Strong analytical and problem-solving abilities, with a focus on delivering high-quality results

Preferred

Academic Medical Center (AMC) and/or health care experience preferred

Knowledge of healthcare industry regulations and compliance is desirable

Company

Stanford Health Care

Glassdoor4.0

Stanford Health Care is a healthcare center that treats cancer, heart disease, brain disorders, and primary care issues.

Founded in 1885

Palo Alto, California, USA

10001+ employees

https://stanfordhealthcare.org

H1B Sponsorship

Stanford Health Care has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (102)

2024 (74)

2023 (82)

2022 (55)

2021 (54)

2020 (67)