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Carta · 6 hours ago

Marketing Operations Manager

San Francisco, CA

Full-time

Onsite

Mid Level

$122K/yr - $144K/yr

Carta is a company that connects founders, investors, and limited partners through innovative software designed for private markets. As a Marketing Operations Manager, you will standardize marketing campaign operations, guide the marketing team, and enhance lead generation through data-driven insights.

Asset ManagementFinanceFinancial ServicesFinTechImpact InvestingSaaSSoftware

Comp. & Benefits

Responsibilities

Standardize marketing campaign operations to ensure that marketing campaigns and initiatives are feeding accurate data into our attribution and reporting frameworks

Serve as a strategic guide and thought partner for a growing marketing and go to market team

Use our reporting suite to identify areas of opportunity within the marketing funnel to drive incremental lift in lead generation and opportunity pipeline

Build a deep understanding of Carta customer journeys, and make data-driven recommendations to the marketing team on segmentation, pain points, and timing

Support the orientation of Marketing towards a standardized reporting framework and enable self-service of reporting, segmentation, and marketing automation

Build and maintain a robust and efficient lead engine which fuels predictable growth for Carta

Establish a point of view on marketing ROI through analytics and reporting

Deliver greater value to Carta prospects and customers by building a shared understanding of the customer journey across Carta GTM

Own and get the most out of the marketing tech stack through automation, integration, and data hygiene

Facilitate planning and coordination of Marketing efforts to ensure projects meet established goals and KPIs