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Anchorage Digital · 1 day ago

Senior Manager, Growth Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff

10+ years exp

Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. They are seeking a seasoned B2B growth marketing leader to own the growth marketing function, build a high-performing team, and drive significant growth in the company.

BlockchainCryptocurrencyFinancial ServicesFinTechSoftware

Growth Opportunities

Responsibilities

Proactively identifies, tests and scales new growth opportunities, leveraging emerging marketing technologies and best practices

Develops and implements robust marketing automation, analytics, and attribution models to measure and optimize campaign performance

Leads the development and execution of the overall growth marketing strategy, aligning with business objectives and revenue targets

Manages complex marketing funnels, A/B testing frameworks, and experimentation roadmaps to continuously improve conversion rates

Works cross-functionally with sales, product, and engineering teams to ensure seamless customer journeys and integrated marketing efforts

Consistently delivers on key performance indicators (KPIs) and contributes directly to the company's revenue growth

Actively listens to market feedback, customer insights, and team input to refine marketing strategies

Contributes thought leadership and insights to the broader organization on market trends, competitive landscapes, and growth opportunities

Qualification

B2B marketingGrowth marketing strategyMarketing automationAccount-based marketingSEOSEMCRM systemsAnalytics toolsLeadershipCollaborationCommunicationProblem-solving

Required

10+ years of progressive experience in B2B marketing, with a focus on growth or demand generation

Demonstrated ability to drive significant customer acquisition and revenue growth in a B2B crypto, fintech, or other complex/regulated industries

Strong leadership experience, including direct management of marketing teams

Expertise in account-based marketing (ABM) strategies and tools, SEO, SEM, marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, Google Analytics, Tableau)

A strategic mindset coupled with a hands-on approach to problem-solving and campaign execution