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LiftOne · 4 months ago

Manager, Market Insights & Content Marketing

Charlotte, NC

Full-time

Onsite

Mid, Senior Level

7+ years exp

LiftOne is a family-owned company focused on integrity and supporting the supply chain. They are seeking a Manager, Market Insights & Content Marketing to drive data-informed marketing strategies and develop compelling content that supports business growth and enhances customer experiences.

IndustrialRentalWarehousing

Comp. & Benefits

Responsibilities

Develop and adapt marketing strategies based on target audiences, market research, and business goals to support brand awareness, lead generation, customer acquisition, and engagement

Build and manage a content and campaign calendar aligned with sales priorities, new programs /operational efforts, OEM programs, regional business needs, and multi-year growth goals

Partner with sales, operations, recruiting, and other key stakeholders to intake requests, align initiatives, and ensure marketing programs support divisional objectives

Collaborate with OEM marketing teams and business leaders on brand development for new business opportunities and to enhance overall campaign planning

Track budgets and evaluate the effectiveness of marketing programs, optimizing resources and adjusting strategies to achieve business objectives

Write, edit, and produce B2B content including white papers, case studies, press releases, email campaigns, and sales enablement tools. Provide over-arching guidance for digital marketing specific content and form: website, blogs, dedicated landing pages, and social media content

Develop long-form and thought leadership content based on business insights, customer data, and subject matter experts to strengthen the company’s industry presence

Manage PR activities, including drafting and distributing press releases, pitching stories, collaborating with media outlets, and coordinating with industry associations and tradeshows

Ensure clarity, professionalism, consistency of brand voice, tone, and messaging across all channels and audiences, from technical to executive

Oversee creative development of marketing collateral, ensuring proper application of brand identity across digital platforms, merchandise, and print

Own customer, market, and competitor research to identify opportunities, risks, and evolving customer needs

Partner with other departments and integrate with sales to analyze performance gaps, customer segmentation, and market dynamics

Monitor competitor positioning, value propositions, and offerings to help sales compete effectively and provide input to refine marketing strategies accordingly

Provide data-driven insights and recommendations that inform business development, sales strategies, and marketing program adjustments

Support the design, launch, and monitoring of marketing campaigns and initiatives that drive lead generation, new account acquisition, and market share growth

Identify key customer segments and personas, tailoring communications to ensure relevance, engagement, and impact

Partner with the digital marketing team to develop strategy, content, and design across digital channels including email, social, and web

Track and measure campaign performance, sharing insights with leadership to optimize results and ROI

Plan, develop, and manage relationships with vendors to source branded merchandise, swag, and promotional items that align with brand standards and business needs while maintaining quality and cost efficiency

Support administrative activities related to marketing execution, including proposals, systems, purchase orders, and contracts

Manage external vendors and agency partners, ensuring quality, cost efficiency, and timely delivery of marketing services and merchandise

Other duties as assigned

Qualification

Marketing strategy developmentContent marketing creationData analysisProject managementB2B communicationsCRM tools knowledgeAdobe Creative SuiteCommunicationProblem-solvingTeam collaboration

Required

7-10+ years of progressive marketing experience

Able to interpret business needs and opportunities into strategic marketing action and support

Brand development and data analysis

Proficient in problem-solving and strategic, critical thinking

Project Management capability & approach to implementing plans

Excellence Communication: verbal & written

Experience with content marketing creation and management and campaign coordination and analysis (additional knowledge of Customer Journey Orchestration is a plus)

Successful candidate will be advanced in Excel (pivot table, vlookup, data visualization, etc.), Word, PowerPoint, and Adobe Package, Adobe Creative Suites (InDesign, Photoshop, and Illustrator), Smartsheets

Prior knowledge of CRM and marketing automation tools - Salesforce/Pardot preferred