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Moore · 1 day ago

Digital Media Planner

Lanham, MD

Full-time

Onsite

Mid, Senior Level

$75K/yr - $90K/yr

3+ years exp

Moore is a data-driven constituent experience management company focused on enhancing supporter experiences across various platforms. The Digital Media Planner will manage and grow digital media initiatives for nonprofit clients, planning and executing cross-channel paid digital media campaigns to drive donor acquisition and revenue generation.

AdvertisingInformation ServicesMarketingPrintingService Industry

Responsibilities

Plan, place, and manage digital campaigns, including research, strategy, execution, analysis, and ongoing optimizations

Use a test and refine approach for clients with each plan being smarter than the previous one

Collaborate with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients’ goals

Prepare and maintain media budgets and projections for internal teams and clients

Maintain a high standard of quality control for clients through accurate, timely and effective delivery of multi-channel digital media campaigns

Analyze and interpret campaign data daily/weekly to improve performance and alert client and internal teams about potential shortfalls and optimizations

Negotiate buys and maintain good relationships with media vendors

Stay up to date on new technologies to help identify value-driven ideas for clients

Willing to continuously learn the skills necessary for personal and team growth

Qualification

Digital media campaignsProgrammatic mediaPaid searchPaid social mediaGoogle AdsCampaign ManagerTrade DeskGoogle AnalyticsMicrosoft ExcelOrganizational skillsCommunication skillsAttention to detailSelf-starter

Required

3+ years of experience developing and managing digital media campaigns, including at least two years of experience leading other digital media team members

Bachelor's degree or equivalent

Wide and deep understanding of the digital marketing landscape with the ability to recommend appropriate tactics to generate acquisition and revenue growth through programmatic media, paid search and paid social media

Experience generating new leads, customers and revenue is an absolute must

Must work well under pressure, meet deadlines, and have a get-it-done attitude

Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects

Demonstrated attention to detail and strong organizational skills

Strong written and verbal communication skills

Proficiency in Microsoft Excel, Word, and PowerPoint, as well as Microsoft Teams

Proficiency with Campaign Manager, The Trade Desk (or similar DSP), Google Ads, Microsoft Ads, Facebook, and Google Analytics

Preferred

Bachelor's degree in marketing or communications

Nonprofit experience

Some paid search (Google and Bing) and paid social (Facebook) experience preferred

Experience with e-CRM or donation platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred. Some knowledge and experience with CMS