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Razorfish · 7 hours ago

GVP, Integrated Marketing & Performance Strategy

Miami, FL

Full-time

Hybrid

Director/Executive

$176K/yr - $289K/yr

15+ years exp

Razorfish is a leading marketing agency specializing in digital expertise since the start of the internet. They are seeking a Group Vice President, Integrated Marketing & Performance Strategy to lead strategic vision and performance across a major account, ensuring impactful marketing solutions and measurable business outcomes.

AdvertisingInternetSearch EngineWeb Design

Responsibilities

Own the integrated strategy vision for the client across strategy, communications, performance marketing, experience strategy, and content

Guide the evolution of an enterprise creative platform and other enterprise initiatives into full-funnel, multi-channel activation

Champion a customer-first planning approach, mapping emotional and functional jobs-to-be-done across the lifecycle to ensure every activation meets a real member need

Inform annual and quarterly business reviews, bringing forward market trends, competitive shifts, cultural signals, and new member behaviors

Architect an outcomes-based performance strategy aligned to the client's business goals (eligibility, consideration, acquisition, CLV, retention)

Connect performance to creative, ensuring briefs are insight-driven, audience-led, and designed for measurable impact

Drive a test-and-learn operating model across the portfolio, ensuring every activation is designed for continuous improvement

Champion personalization and relevance, leveraging data signals to tailor messaging, creative, and experiences across segments and moments

Lead, manage and scale multidisciplinary team of strategists across Brand, Experience, Connections, and Performance Strategy

Cultivate a team culture that values agility, accountability, innovation, and performance excellence

Strengthen craft excellence across insight development, storytelling, experience design, and performance decision-making

Mentor and grow emerging leaders, ensuring succession planning and capability depth

Serve as a strategic partner and thought leader to client’s senior leadership across marketing, digital, and product organizations

Build trust and alignment through strategic clarity, compelling storytelling, and demonstrated business results

Represent the agency’s performance vision in high-stakes executive forums

Facilitate C-suite and enterprise-level alignment around priorities, roadmaps, and investment cases

Communicate complex strategic thinking simply and powerfully

Ensure seamless collaboration between media, creative, and experience teams through a unified audience strategy framework

Navigate the Publicis ecosystem to bring the best capabilities forward

Ensure streamlined engagement, consistent communication, and an integrated operating model with the client

Qualification

Performance MarketingFull-Funnel StrategyFinancial Services ExperienceCRMDigital Experience PlanningAgile LeadershipStorytellingCollaborative Spirit

Required

Proven track record of designing and leading acquisition, onboarding, and cross-sell strategies that drive measurable business outcomes

Mastery in full-funnel strategy, performance marketing, CRM, and digital experience planning

Ability to connect business outcomes, member insights, human behavior, and cultural signals into clear strategic direction

Confidence presenting to and influencing C-suite executives

Experience leading large, multidisciplinary strategy teams

Demonstrated ability to shape long-term transformation roadmaps and mobilize teams around them

Comfort working in a highly regulated environment with a strong sense of mission and purpose

Preferred

15+ years of experience leading performance, growth, or lifecycle strategy—with at least 7+ years in financial services, including banking, insurance, fintech organizations (nice to have)

Deep knowledge of financial services marketing, compliance requirements, and customer behavior across product lines. (nice to have)