Cents · 4 months ago
Marketing Manager, Engagement & Retention (Lifecycle Marketing)
United States
Full-time
Remote
Mid Level
$95K/yr - $120K/yr
3+ years expCents is a New York-based technology company focused on transforming the laundry industry through a comprehensive SaaS platform. The Marketing Manager, Engagement & Retention will implement and optimize marketing campaigns aimed at driving operator engagement and business growth, while collaborating cross-functionally to enhance the operator journey.
FinTechHardwareSaaS
Responsibilities
Develop and optimize email marketing strategies, overseeing calendar, segmentation, personalization, and A/B testing
Collaborate with product marketing, content, and design teams to create nurture campaigns
Partner with product marketing and demand generation to optimize targeting and messaging
Own end-to-end lifecycle campaign programs from conception through execution
Map the complete operator journey and identify drop-offs, gaps, and improvement areas
Execute comprehensive quarterly A/B testing plans to improve the customer journey
Optimize onboarding flows, automations, and cross-channel touchpoints
Analyze campaign performance and suggest strategic adjustments to maximize impact
Own social media strategy and execution as part of broader go-to-market initiatives
Develop social media campaigns supporting lifecycle marketing objectives
Identify growth opportunities based on market trends and operator behavior
Lead planning and execution of key marketing initiatives across multiple teams
Work with Product, Customer Success, Sales, and Operations for integrated campaign execution
Analyze data to maximize email performance for acquisition, conversion, & growth
Proof and QA campaigns to ensure error-free execution and ideal user experience
Ensure compliance with marketing regulations (CAN-SPAM, TCPA, CCPA)
Stay updated on B2B SaaS marketing trends and best practices
Identify opportunities to optimize operator experience and drive business growth
Qualification
Required
3-5 years email marketing or lifecycle marketing experience with proven track record in B2B SaaS
Strong background in email marketing: campaign strategy, segmentation, A/B testing, optimization
Multi-channel marketing experience including email, social media, and on-site optimization
Proven ability owning campaign programs from conception through execution
HubSpot expertise strongly preferred - marketing automation, workflows, and reporting
Experience with Iterable, Marketo, Figma, Asana, Google Workspace, analytics platforms
Understanding of lifecycle metrics: engagement rates, retention, churn, expansion
Knowledge of regulatory requirements (CAN-SPAM, TCPA, CCPA)
Excellent data analysis skills and ability to interpret metrics and adjust strategies
Strong project management skills managing complex campaigns across teams
Creative and strategic thinker with ability to innovate for small business audiences
Outstanding communication and collaboration skills
Extremely detail-oriented with understanding of campaign component impact
Experimental and growth mindset with data-driven approach
Preferred
Copywriting skills
HTML/CSS knowledge
High-growth SaaS startup experience
B2B marketing or go-to-market strategy background serving small business customers
Account-based marketing (ABM) experience and strategy development
Social media marketing and go-to-market campaign development experience
Experience with AI frameworks and tools for lifecycle marketing optimization, including predictive analytics, machine learning-driven segmentation, & automated personalization
Familiarity with vertical SaaS business models and customer success strategies
Passion for Cents' mission and commitment to empowering small business owners
Benefits
Competitive salary
Equity
Unlimited PTO and paid holidays
Remote-first with offices in New York City and San Francisco
Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
401(k)
Work-from-home and commuter benefits
Laundry allowance to support our customers’ businesses
Comprehensive training, learning, and development programming
Access to hundreds of discounts and rewards from renowned vendors, including deals on health & wellness, travel, dining, auto insurance, and so much more!
Company
Cents
Cents provides an all-in-one management system for laundromats and dry cleaners.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$74.25MKey Investors
Camber CreekTiger Global ManagementBessemer Venture Partners
2024-08-08Series B· $40M
2022-01-01Series A· $25M
2021-10-07Seed· $5M
Leadership Team
Alexander Jekowsky
Chief Executive Officer
Recent News
2025-08-18
Alumni Ventures
2023-08-11
Company data provided by crunchbase