WISC-TV · 4 months ago
Digital Director of Sales | Apple Valley News Now & Phase 3 Digital | Kennewick, WA
Yakima, WA
Full-time
Onsite
Senior Level
$110K/yr - $150K/yr
5+ years expWISC-TV, part of the Morgan Murphy Media family, is seeking a seasoned Digital Director of Sales to lead and grow digital sales efforts while overseeing traditional broadcast sales operations. This hybrid leadership role aims to drive revenue growth across multiple platforms and business lines, requiring strategic sales execution and collaboration with various departments.
Broadcasting
Responsibilities
Lead the digital sales team and oversee the traditional broadcast sales team to achieve station revenue goals across all platforms
Develop and execute comprehensive sales strategies for digital, linear, and integrated multi-platform advertising campaigns
Innovate new business models and revenue streams, maximizing digital inventory and traditional spots
Collaborate with clients to craft strategic, customized advertising solutions that leverage digital technology and traditional media
Partner closely with the General Manager, Programming, and Marketing departments to align sales initiatives with overall station objectives
Oversee sales operations at multiple locations, including Tri-Cities (KVEW) and Yakima (KAPP)
Manage sales budgeting, inventory, pricing, recruitment, onboarding, coaching, and performance management to meet or exceed revenue targets
Work collaboratively with Morgan Murphy Media’s sales leadership across markets to share best practices and drive company-wide success
Qualification
Required
Minimum five years of sales management experience with a strong focus on digital sales and traditional broadcast sales
In-depth knowledge and experience with digital marketing technologies, data analytics, and the innovative application of Artificial Intelligence (A.I.) in sales and advertising strategies
Proven success in managing multi-platform media sales including digital, local, national, and political advertising
Expertise in digital advertising technology, programmatic sales, and integrated campaign development
Strong leadership skills with experience managing sales teams of ten or more
Proficiency with sales and CRM tools including Wide Orbit Media Sales and Rumple
Strong aptitude in Microsoft Office Suite and Excel for data-driven sales decision-making
Valid Driver's License and clean driving record
A history of consistently achieving and surpassing revenue goals
Benefits
$300/month allowance for cell phone and gas.
Comprehensive benefits including medical, dental, vision, prescription, life and long-term disability insurance, Employee Assistance Program (EAP), flexible spending accounts, and 401(k).
Emphasized work-life balance with vacation, sick, personal days, and nine paid holidays.
Company
WISC-TV
WISC-TV is a TV station operating in Madison and Southern Wisconsin.
51-200 employees
Funding
Current Stage
Growth StageRecent News
2024-11-20
Company data provided by crunchbase