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Netrality Data Centers · 5 months ago

Growth Marketing & Content Strategist

St Louis, MO

Full-time

Onsite

Senior Level

7+ years exp

Netrality Data Centers is a growing private-equity backed owner-operator of strategic interconnection properties. They are seeking a seasoned, strategic, and hands-on Growth Marketing & Content Strategist to lead the development and execution of full-funnel marketing programs that drive qualified pipeline and fuel sales acceleration.

Telecommunications

Responsibilities

Design and execute integrated, multi-channel marketing campaigns (paid search/social, email, ABM, events) that generate qualified leads and sales pipeline

Own campaign strategy, creative briefing, audience segmentation, and performance reporting

Build nurture flows and lifecycle campaigns to increase conversion and customer expansion

Build and manage a strategic content roadmap that supports brand storytelling and sales enablement

Create and guide the development of blogs, whitepapers, case studies, landing pages, video scripts, multimedia assets including video, animation, and interactive content to enhance campaigns and increase engagement

Optimize for both traditional SEO and emerging discovery methods (e.g., LLM search, zero-click results)

Administer and optimize Salesforce, Pardot/MCAE, GA4, and campaign tools to capture, score, and report on performance

Develop dashboards and insights that surface ROI by channel, campaign, and segment

Use Gen-AI tools to accelerate content creation and campaign iteration, where appropriate

Manage external vendors (creative, media, digital, video) with clear KPIs, timelines, and budgets

Drive new relationships with vendors where appropriate and best suited to the needs of the business

Partner with the sales team to align on ICP, messaging, and attribution

Contribute to our event strategy, collaborating on hosted and industry events that align to pipeline goals

Guide campaign activation around events to maximize engagement and follow-up

Other team and cross-functional support, as they arise

Qualification

B2B marketing experienceIntegrated campaign strategySalesforcePardotContent strategyAnalytical skillsGen-AI toolsCommunication skillsTeam collaborationProject management

Required

7+ years of experience in B2B marketing roles, with demonstrated ownership of integrated campaign strategy and execution

Bachelor's degree in Marketing, Communications, Business Management, or related field

Proven success driving growth in complex or technical industries (e.g., infrastructure, SaaS, telecom, or data centers)

Experience in the following software desired: Salesforce and Pardot (or similar platforms), LinkedIn Campaign Manager, GA4, Google Ads, Adobe InDesign and Photoshop, WordPress, Monday.com, and Canva

Portfolio of demand-generating content and programs tied to measurable business outcomes

Experience briefing and producing written and multimedia content in partnership with internal teams or external vendors

Strong analytical skills with ability to translate performance data into actionable optimizations

Experience managing agency partners and internal stakeholders to achieve KPIs

Demonstrated ability to apply Gen-AI tools or automation to marketing workflows

Exceptional verbal and written communication skills and an eye for detail

Well-organized, self-motivated, and works well within a team dynamic

Highest ethical and professional conduct and integrity and adhere to all guidelines and expectations set forth in the company's corporate handbook