Array Technologies · 4 hours ago
Product Marketing Associate
Chandler, AZ
Full-time
Onsite
Mid Level
3+ years expArray Technologies is a leader in the renewable energies industry, focusing on solar trackers. The Product Marketing Associate will drive the success of global products by developing marketing strategies, conducting market research, and collaborating with cross-functional teams to enhance customer engagement and market penetration.
EnergyInformation TechnologyManufacturingSolar
Hiring Manager
Kim Boyko
Responsibilities
Stay abreast of industry trends, market dynamics, and competitive landscapes to identify opportunities for growth
Develop and refine positioning and messaging that clearly articulates the value of our solar tracker solutions to utilities, EPCs, developers, and other key industry stakeholders
Translate complex technical features into compelling customer-facing narratives
Collaborate with the product development team to ensure that marketing strategies align with product features, benefits, and overall market needs
Conduct thorough market research to identify target customer segments, industry trends, addressable markets, and competitive insights
Utilize market intelligence to inform product marketing strategies and recommend adjustments to the product roadmap
Execute effective go-to-market plans for new product launches, ensuring successful market entry and customer adoption
Collaborate with sales, channel partners, and other cross-functional teams to drive successful product launches and ongoing market penetration
Produce marketing collateral, including sales presentations, product guides, case studies, and white papers
Plan and execute product launch campaigns, including coordinating cross-functional teams and managing timelines
In collaboration with the marketing team, utilize various marketing channels, including digital marketing, social media, email campaigns, webinars, and events, to reach target audiences
Drive thought leadership and content creation including technical blogs, webinars, and trade show collateral
Work closely with the marketing communications team to align messaging across digital, events, and channel marketing efforts
Foster strong collaborative relationships with product development, sales, operations, and other relevant departments to achieve seamless execution of product marketing initiatives
Provide guidance and support to the sales team, enabling them to effectively communicate product value propositions to customers
Collaborate with cross-functional teams to ensure a seamless transition and alignment with the company's overall marketing objectives
Establish key performance indicators (KPIs) to measure the success of product marketing efforts
Regularly report on the performance of product marketing initiatives to senior leadership, identifying areas for improvement and optimization
Embody a customer-centric mindset within the product marketing function, ensuring that all initiatives prioritize and address customer needs and pain points
Implement customer journey mapping to enhance the overall customer experience with the company's solar products
Seek continuous feedback loops between marketing, sales, product development, and customer support
Use feedback loops to identify areas for improvement and to iterate on marketing strategies in real-time
Qualification
Required
Minimum of 3 years of experience in product marketing or product management in B2B or industrial technology sectors (energy, solar, hardware/software preferred)
Proven success in executing global product marketing strategies
Strong understanding of the solar value chain, solar technologies, market dynamics, regulatory landscapes, and B2B marketing practices
Exceptional communication, storytelling, and content creation skills
Excellent leadership and communication skills with the ability to influence and inspire cross-functional teams
Comfortable working with highly technical teams and distilling technical complexity for commercial audiences
Ability to manage multiple projects in a fast-paced, cross-functional environment
Proficiency in tools like Salesforce, HubSpot, Figma, PowerPoint, Adobe, Monday, PowerBI, and other data visualization platforms
Bachelor's degree in marketing, business, engineering, or a related field
Preferred
Prior solar industry experience a plus but not necessary
Benefits
Competitive compensation
Benefits and wellness programs
Company
Array Technologies
Array Technologies is a manufacturing company that provides solar tracker solutions for companies and businesses.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$834.1MKey Investors
Blackstone Energy Partners
2025-06-24Post Ipo Debt· $334.1M
2021-08-11Post Ipo Equity· $500M
2021-03-18Post Ipo Secondary
Leadership Team
Kevin Hostetler
CEO
Neil Manning
President & Chief Operating Officer
Recent News
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