Paid Media Specialist, Digital Marketing jobs in United States
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Humane World for Animals · 4 months ago

Paid Media Specialist, Digital Marketing

positionUnited States
timeFull-time
remoteRemote
seniorityEntry Level
money$23/hr - $29/hr
date2+ years exp

Humane World for Animals, a global leader in animal advocacy and protection, is seeking a Specialist, Paid Media for the Digital Marketing department. In this position, you will assist with key aspects of the digital advertising and acquisition program in accordance with the organization’s advocacy and fundraising goals.

Animal FeedWildlife Conservation

Responsibilities

Develops and assists with digital advertising campaigns to meet fundraising goals. Assists with online advertising campaigns from strategic planning to execution, using a portfolio of paid channels including paid search, paid social media, and display
Maintains ongoing reporting spreadsheets for online advertising campaigns. Evaluates performance data and provides analysis with feedback and recommendations
As needed, collaborates with internal and external teams to produce ad copy and visual assets within brand guidelines, and coordinates all other content needed to implement paid advertising campaigns and third-party list buys
Acts as a liaison and project manager with internal program stakeholders to ensure that digital acquisition campaigns are successfully executed, and revenue goals are realized
Monitors and responds to comments on paid social media channels, and to supporter inquiries
Stay abreast of the latest trends and best practices in digital marketing, including networking with non-profit colleagues
Support implementation of campaigns and projects to reach list growth, fundraising, advocacy, customer service, and brand management goals
Participate in and assist with organization-wide efforts as needed
Other duties as assigned

Qualification

Google AdsMeta Business ManagerGoogle AnalyticsMicrosoft Ads3rd Party Ad ServersCRM systemsInterest in animal protectionVerbal communicationWritten communicationAttention to detailOrganizational skillsTeamworkProject managementWork ethic

Required

Bachelor's degree or equivalent work experience required
At least two (2) years of experience in digital marketing activities required
Professional/effective verbal and written communication skills
Strong attention to detail
Proficiency with Microsoft Office (Excel, Word, PowerPoint) and internet use
Strong organizational skills with the ability to multi-task
Ability to work independently and within a team environment
Strong work ethic that demonstrates initiative, a focus on quality, and good judgment

Preferred

Experience managing campaigns in Google Ads, Microsoft Ads, and Meta Business Manager preferred
Experience with Google Analytics, 3rd Party Ad Servers, and CRM systems preferred
Google Analytics and Google Grants knowledge preferred
Keen sense of strategy and project management skills preferred
Interest in animal protection issues a plus

Company

Humane World for Animals

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Glassdoor3.2
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The official page for Humane World for Animals formerly called the Humane Society of the United States.
dateFounded in 1954
location
Washington, District of Columbia, USA
people-size501-1000 employees
web-link
http://www.humanesociety.org

Funding

Current Stage
Late Stage
Total Funding
$0.96M
Key Investors
Maddie's Fund
2023-02-28Grant· $0.53M
2022-12-23Grant· $0.17M
2022-12-23Grant· $0.06M

Leadership Team

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John Grandy
Senior Vice President/Wildlife Counselor to the CEO
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Kitty Block
President and CEO
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Recent News

Newswire
U.S. Animal Rights Movement Celebrates Golden Anniversary
2025-09-30
PR Newswire
Humane Society to become "Humane World for Animals" to better reflect the organization's mission and presence 70 years after founding
2025-02-13
Pet Age
California Animal Shelters Come Together to Help People, Pets Impacted by LA Fires
2025-01-15
Company data provided by crunchbase