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Acushnet Company · 5 months ago

Director, Growth Marketing | Titleist Performance

Oceanside, California, United States of America

Full-time

Onsite

Director/Executive

$159K/yr - $206K/yr

10+ years exp

Acushnet Company is a renowned brand in the golf industry, known for its commitment to excellence and innovation. The Director of Growth Marketing will lead the performance and lifecycle marketing strategy to expand the Titleist Performance user base, enhance engagement, and drive long-term retention and revenue. This role involves managing a high-performing marketing team and collaborating across various functions to solidify Titleist’s position in the market.

Sporting Goods

Responsibilities

Define and drive growth strategy

Execute a holistic growth marketing strategy encompassing performance and lifecycle marketing

Drive customer acquisition, deepen engagement, and increase user retention

Identify consumer trends aligned with Titleist’s performance and long-term growth goals

Translate insights into actionable, tangible initiatives

Lead performance marketing and media strategy

Oversee paid media, search, social, and in-app marketing efforts

Ensure high-impact execution across all performance channels

Leverage data and analytics

Use data to assess campaign effectiveness and uncover key trends

Prioritize high-impact marketing opportunities across the user lifecycle

Cross-functional collaboration

Partner with Product, Application Development, AI/Data Science, Business Intelligence, and Consumer Insights teams

Collaborate with the Titleist Brand team to ensure a cohesive and aligned product user experience

Budget management

Manage and allocate budgets to support growth marketing strategies effectively

Qualification

Growth marketing strategyPerformance marketingData analyticsDigital marketing channelsStakeholder managementMarketing technology platformsTeam leadershipCross-functional communicationNimbleResults-drivenTeam-centric

Required

Bachelor's Degree in Business Administration or a relevant field

Minimum of 10 years in growth marketing

Proven track record in performance marketing within a digital environment

Specific experience in the application development space

Nimble and team-centric

Strong cross-functional communication skills

Highly analytical and results-driven with ability to translate data and analytics into actionable business growth strategies

Skilled in stakeholder communication and management across varying levels of complexity

Strong leadership capabilities with demonstrated success in managing, mentoring, and developing large teams

Experience working in a collaborative, matrixed, and communicative environment

Proficiency in analytics and marketing technology platforms such as Tableau or similar tools

Expertise in digital marketing channels and lifecycle strategies including Performance media, CRM, SEO, and personalized user engagement

Preferred

MBA

Preferred experience in health, wellness, tech, fitness, or sports industries

Start-up environment experience is a plus

Benefits

Comprehensive suite of health and well-being programs

Paid time off

Onsite fitness center

Acupuncture

Physical therapy

Wellness coaches

401k with company match

Health savings accounts

Flexible spending accounts

Pet insurance

Legal planning

Education assistance

Exclusive access to our Associate Store

Company

Acushnet Company

NOTICE: It has come to our attention that online scammers are impersonating Acushnet Company associates and contacting users on various online platforms, including Indeed and LinkedIn.

Founded in 1983

Fairhaven, Massachusetts, USA

5001-10000 employees